conversational marketing

  • Conversational marketing: Definition and benefits

    Blog • Marketing Automation • 8 April 2022

    For a few years now, conversational marketing has been a new inbound marketing tool…

  • Infographics: the objectives of coversational marketing

    Ressources

    In recent years, conversational marketing has become the new inbound marketing tool for brands…

  • Presentation and integration of Outgrow

    Blog • Marketo Office Hours • 22 March 2021

    This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…

  • What are the different conversational marketing solutions?

    Blog • Marketing Automation • 1 February 2021

    Conversational marketing tools allow brands and businesses to improve the customer experience and attract…

  • Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow

    Blog • Marketing Strategy • 12 November 2020

    Between a web page full of marketing blah blah blah and an online questionnaire,…

  • Build Marketo emails that won’t go unnoticed

    Blog • Marketing Automation • 6 July 2020

    Who has never heard “email marketing is dead”? Well, well, well! With over 90%…

  • Xeno’s Conversational Marketing to increase engagement

    Blog • Marketing Automation • 21 December 2019

    How to increase the conversion of your website thanks to conversational marketing (Live chat…

  • [QUIZ] – Digital Marketing Maturity Gain Calculator

    Blog • Digital Transformation • 5 February 2019

    Progressing in digital marketing maturity is an indispensable marketing strategy”… “We must adopt new…

  • Quiz: Evaluate the level of digital marketing maturity of your company

    Blog • Digital Transformation • 7 January 2019

    What is your digital marketing maturity level? How do you know if your company…

  • Coffee, croissants, Marketo special “Demand Generation”

    Blog • Marketing Automation • 13 September 2017

    It was already back to school last week… But for those who braved the…