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Proving the value of marketing with Marketo’s Opportunity Influence Analyzer

Marketo Tip #06

5mn   Medium Level

🏰🧙‍♂️Salutations from the magical dominions of Merlin/Leonard! 🧙‍♂️🏰

Today’s tale from King Arthur’s 🤴court is a perfect reflection of the ongoing saga in many business kingdoms. The unsung hero of our story? Marketo’s ‘Opportunity Influence Analyzer’ tool! ⚔️🔮

Arthur, once believing victories were solely due to his Knights (Sales), uncovered the concealed magic of his Wizards (Marketing), who had been stirring up influence even before the Knights readied their steeds. 🧙‍♂️✨

🎯 By activating Marketo’s Opportunity Influence Analyzer, linked with Salesforce, Arthur discovered every interaction – magical touches that were made before, during, and post a victory, involving Knights and Wizards alike. 🌌

And what a revelation it was! 👀 The surge in total interactions unveiled the crucial role of the Wizards, or the pivotal contribution of marketing.

Today, Arthur’s appreciation for his Wizards has grown leaps and bounds. He sees the vital spells they spin to make the kingdom flourish. 🏰✨

From the desk of our Wizards today? 🧙‍♂️ Embrace the Opportunity Influence Analyzer tool. Unveil your hard work. Show your Knights that the magic they see is not an illusion but a real game-changer! 💫

And always remember, it’s not just the sword that wields magic, it’s the spell too. 🗡️🔮

And don’t miss our grand gathering every Friday at 10am for a free hour of chat, queries, and sharing of Marketo best practices.

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Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.