Improving your conversion rates and accelerating your pipeline: that’s the challenge. That’s one of the keys to the new “B2B Marketing Playbook”
Traditional scoring methods are no longer sufficient. They are rigid, manual and ignore weak signals.
With Sypher, artificial intelligence is changing the game. Connected to Marketo and Salesforce, it adjusts your scoring in real time. It suggests the best actions to convert your MQLs. The result? Up to 20% increase in conversions.
- 00:00 Introduction
- 01:56 Next Best Actions presentation
- 09:32 AI lead Scoring and Ideal ICP
- 20:39 Integration with SFDC & Marketo
- 23:51 Results
- 26:46 The new role of Marketing
- 28:32 How does a Sypher project unfold?3
- 1:43 the AI learning curve
- 35:44 Pricing
- 38:23 Security and Data
- 40:15 Conclusion
Manual scoring: too limited
Why doesn’t it work anymore?
- Static scoring based on fixed assumptions.
- The criteria are becoming obsolete.
- You’re missing key signals.
Sypher’s AI adapts continuously
Sypher analyzes your data and learns from your customers’ behaviors. It automatically adjusts scoring according to the key criteria for opportunities won and lost:
- Identifies the most important conversion signals.
- Prioritizes promising prospects.
Sypher: connected to your tools
A quick and easy connection
Sypher connects directly to Salesforce, Marketo and other CRMs. You don’t have to do a thing.
In the morning, everything’s ready
- Sypher sorts your prospects automatically.
- It creates smart lists :
- Reengagement: recently active prospects.
- Reactivation: dormant opportunities.
- Activation: MQLs ready for sales.
Key features to boost your conversions
1. Dynamic scoring
Sypher analyzes three types of data from your CRM and Marketo :
- The contact: role, seniority, location…
- The company: sector, size, sales…
- Behavior: emails, downloads, web visits…
It assigns a precise score to each stage of the pipeline.
Where AI will do better than humans: it will analyze ALL fields and ALL behaviors, not just those we assume have a role. This is how we’ll be able to identify that THIS video is crucial.
2. Next Best Actions (NBA)
Sypher recommends the best action for each prospect. Example:
- Jessica, an MQL, is blocked.
- Sypher suggests sending her the replay of a relevant webinar.
- In one click, you add her to a Marketo campaign.
No more doubts, no more wasted time. Sypher guides you.
3. Reactivate dormant prospects
Your CRM contains hundreds of inactive contacts. Sypher identifies and sorts them. It reactivates forgotten opportunities with targeted actions. You recover business effortlessly.
Better collaboration between marketing and sales
Fluid collaboration
Sypher aligns your teams. It :
- Prioritizes the best prospects for sales.
- Provides marketers with content that works.
Everyone focuses on what they do best.
More strategic marketing
Sypher identifies the content that generates conversions. It helps you :
- Create more effective campaigns.
- Target the right people with the right content.
Why choose Sypher?
1. Easy to use
- Fast connection via API.
- Fluid integration into your existing tools (Salesforce, Marketo).
2. Data cleansing and enrichment
Sypher enriches your contacts: job title, company size, location. Your database becomes more accurate.
3. Secure and compliant
- European-based servers.
- IA based on secure machine learning, without ChatGPT.
Conclusion
Sypher revolutionizes your scoring and conversions:
- 20% increase in MQL conversion rates.
- A faster pipeline.
- Reactivate dormant prospects.
AI analyzes, proposes and prioritizes. You save time and convert more.
Take action
Ready to see Sypher in action? Watch our full demo at the Marketo Office Hour. Discover how AI can transform your pipeline.
“Sypher is a bit like Merlin and Leonard in your CRM. Precise AI that turns every piece of data into an action, and every action into an opportunity. The pipeline becomes magic. It’s up to you!”
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