marketing strategy

  • Marketo Tip #04 – Increase productivity in Marketo with the naming convention and a great folder hierarchy

    Ressources

    🎉 Thanks to #Marketo you easily make tons of Marketing campaigns! You’re so excited…

  • Marketing automation without strategy is only ruin… of the weapon!

    Blog • Marketing Automation • 4 December 2018

    The royal way to crash your digital marketing: bet everything on the marketing automation…

  • How to build your marketing budget in 2019?

    Blog • Marketing Strategy • 3 December 2018

    With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

  • How to upgrade your prospecting machine?

    Blog • Marketing Strategy • 23 June 2018

    Back in 2016, I had a feeling that this marketing automation and inbound marketing…

  • B2B digital marketing maturity: the first three months and the content strategy (2/7)

    Blog • Marketing Strategy • 17 May 2018

    The maturity of B2B digital marketing continued… As a reminder, here is the first…

  • Maturity of B2B digital marketing: the implementation of marketing automation (3/7)

    Blog • Marketing Strategy • 2 October 2017

    After preparing the base camp to start your digital marketing climb, and the launch…

  • B2B Digital Marketing Maturity: Prepare for the Long Journey (1/7)

    Blog • Marketing Strategy • 27 September 2017

    First in a 7-part series on digital marketing maturity, find out today how to…

  • How to integrate Marketo with your IS and CRM

    Blog • Marketing Automation • 21 March 2016

    You are about to buy Marketo and you wonder if you can integrate it…

  • Aligning Your Sales and Marketing Teams: A Practical Guide

    Blog • Digital Transformation • 20 July 2015

    SunTseu – Soirée Alignement Ventes et Marketing from SunTseu We all know the story: People who…

  • The steps of a Digital Marketing revolution

    Blog • Digital Transformation • 27 April 2015

    Switching to an inbound marketing strategy is never easy, which is why Sylvain Davril,…

  • Improve results by aligning sales and marketing

    Blog • Digital Transformation • 3 February 2015

    The image of team sports as a metaphor for teamwork is as old as…

  • The “old school” marketing: communication saturation and blind steering

    Blog • Customer Experience • 12 August 2014

    << Previous post: Customer Experience and the importance of the customer journey   SunTseu…