GDPR consent: 5 ideas to turn your preference center to your advantage!

The General Data Protection Regulation – GDPR – has been subject to many interpretations…

14 ideas to boost your Marketo forms

I explain in this article how to extend the functionality of your Marketo forms,…

Xeno’s Conversational Marketing to increase engagement

How to increase the conversion of your website thanks to conversational marketing (Live chat…

How to share a customer journey and a campaign plan with Miro

Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…

Econocom: Marketo support boosts digital transformation

Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…

[QUIZ] – Digital Marketing Maturity Gain Calculator

Marketing automation without strategy is only ruin… of the weapon!

The royal way to crash your digital marketing: bet everything on the marketing automation…

How to build your marketing budget in 2019?

With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

Put a turbo in your marketing engine with lead nurturing

On October 16th of this year, the intelligent marketing automation solution provider Plezi gave…

Maturity of B2B digital marketing: the “Demand Generation” (4/7)

Here, at last, is the continuation of the journey towards B2B digital marketing maturity!…

Digital Customer Experience: a beacon in the night

You’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…

Poor Marketing: the three deadly sins of the marketer

The Mercator is your bible and Seth Godin your spiritual guide. You are full…