marketing strategy
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14 ideas to boost your Marketo forms
Our adviceI explain in this article how to extend the functionality of your Marketo forms,…
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Virtual roundtables Xeno App
Xeno’s Conversational Marketing to increase engagement
Marketo Office Hours - 20/12/19How to increase the conversion of your website thanks to conversational marketing (Live chat…
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How to share a customer journey and a campaign plan with Miro
Marketo Office Hours - 08/11/19Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…
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E-books Marketo
Econocom: Marketo support boosts digital transformation
Customer CaseDiscover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…
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Marketing automation without strategy is only ruin… of the weapon!
Our adviceThe royal way to crash your digital marketing: bet everything on the marketing automation…
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How to build your marketing budget in 2019?
Our adviceWith Leonard, we decided to launch remote workshops (the famous webinars) around our approach…
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Put a turbo in your marketing engine with lead nurturing
Our adviceOn October 16th of this year, the intelligent marketing automation solution provider Plezi gave…
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Maturity of B2B digital marketing: the “Demand Generation” (4/7)
Our adviceHere, at last, is the continuation of the journey towards B2B digital marketing maturity!…
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Digital Customer Experience: a beacon in the night
Our point of viewYou’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…
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Poor Marketing: the three deadly sins of the marketer
Our perspectiveThe Mercator is your bible and Seth Godin your spiritual guide. You are full…
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Infographic: Achieving digital maturity in 6 steps
Our adviceAre you getting ready to (re)embark on the race to transform your digital marketing?…