marketing strategy

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  • 14 ideas to boost your Marketo forms

    Our advice

    I explain in this article how to extend the functionality of your Marketo forms,…

  • Xeno’s Conversational Marketing to increase engagement

    Marketo Office Hours - 20/12/19

    How to increase the conversion of your website thanks to conversational marketing (Live chat…

  • How to share a customer journey and a campaign plan with Miro

    Marketo Office Hours - 08/11/19

    Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…

  •   E-books Marketo

    Econocom: Marketo support boosts digital transformation

    Customer Case

    Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…

  • [QUIZ] – Digital Marketing Maturity Gain Calculator

    Our advice
  • Marketing automation without strategy is only ruin… of the weapon!

    Our advice

    The royal way to crash your digital marketing: bet everything on the marketing automation…

  • How to build your marketing budget in 2019?

    Our advice

    With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

  • Put a turbo in your marketing engine with lead nurturing

    Our advice

    On October 16th of this year, the intelligent marketing automation solution provider Plezi gave…

  • Maturity of B2B digital marketing: the “Demand Generation” (4/7)

    Our advice

    Here, at last, is the continuation of the journey towards B2B digital marketing maturity!…

  • Digital Customer Experience: a beacon in the night

    Our point of view

    You’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…

  • Poor Marketing: the three deadly sins of the marketer

    Our perspective

    The Mercator is your bible and Seth Godin your spiritual guide. You are full…

  • Infographic: Achieving digital maturity in 6 steps

    Our advice

    Are you getting ready to (re)embark on the race to transform your digital marketing?…