marketing strategy
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Posts Demandbase2025: Why Your Lead Gen Strategy Is No Longer Enough (and How Account-Based Marketing Can Restart Your Growth)
For over a decade, B2B marketing teams have invested heavily in marketing automation platforms…
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Successful ABx POC: practical features, steps and tactics
Marketing Office Hour - 07/11/25At Merlin/Leonard, we rarely encounter companies that launch an ABx (Account-Based Experience) strategy by…
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Which Martech stack to choose for your ABx strategy?
Marketo Office Hour - 06/19/25Implementing an ABX (Account-Based Experience) strategy is good. Supporting it with a consistent technology…
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20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce
Marketo Office Hour - 13/12/24Discover how Sypher’s AI, connected to Marketo and Salesforce, boosts your MQL conversion rates by 20%. Analysis, intelligent scoring and Next Best Action for a more efficient pipeline.
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Marketing strategy: Jon Miller’s rules for the new B2B playbook
Mastering marketing strategy in 2025Revamp your B2B marketing strategy with Jon Miller’s new rules. Learn from past mistakes to succeed in an ever-changing marketplace.
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Digital Marketing Maturity
15 minutes to understand your journey in Digital Marketing and Marketing Automation !15 minutes to understand your journey in Digital Marketing and Marketing Automation !
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Infographics Salesforce
[Infographic] – CRM nightmares!
Do you have a serious data quality problem?HD monster graphics: CRM nightmares! You dreamt about it again last night… Hordes of…
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[Infographic] – 6 steps to digital maturity in B2B marketing
A magna carta to keep you on trackAre you about to (re)embark on the race to transform your digital marketing? You’ve…
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Infographics Marketo
[Infographic] – Unleash the magic of delegating campaigns
Transform your marketing with a wave of our wand!Welcome, weary marketers, to the enchanted kingdom where the wand of delegation is mightier…
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Posts Marketo
Why delegating your Marketo campaigns is your secret weapon
Delegate your Marketo campaigns to lift your marketing automation strategy to new heights of efficiency, expertise, and financial savvy.In the grand tapestry of modern marketing strategies, there lies a secret weapon, as…
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Evaluate the degree of digital maturity of your SME
What is your digital marketing maturity level? How do you know if your company…
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Data Quality: where are you standing?
Do you measure the impacts of bad data? How do you fight poor data…