Maturity of B2B digital marketing: the “Demand Generation” (4/7)

Here, at last, is the continuation of the journey towards B2B digital marketing maturity!…

Artificial intelligence Marketing automation: the solution to overcome the last obstacles

Your progress on the path to digital maturity has allowed you to align sales…

Improve your Customer Journey with Content Marketing

In this blog you will read several times that it is now essential to…

The applications on Marketo

You want to install new Marketo applications to optimize its operation but you do…

How to integrate Marketo with your IS and CRM

You are about to buy Marketo and you wonder if you can integrate it…

Social media and Marketo

Over the last few years, we have witnessed a major evolution in consumer habits…

Allocadia helps you justify your Marketing Investments

You have just come out of the management committee, and your CEO has just…

Marketing budget nightmare with a spreadsheet

In September, you will surely start again this infernal circle that is the creation…

Smart Data, green campaigns

How do you engage your leads/prospects through the use of data? This is the…

Automate your prospecting

Let’s continue the interventions of the Marketing Engagement Breakfast with the presentation of Nicolas…

Improve results by aligning sales and marketing

The image of team sports as a metaphor for teamwork is as old as…

Integrate Marketo to CRM with our application

Marketo CRM Generic Sales Insight from SunTseu Since December 2014, the entire Merlin/Leonard team is proud…