Marketing OPS – Team organization

Marketo Office Hours - 22/01/21

This session was dedicated to the organization of Marketing Ops teams and in particular how managers manage the intrinsic changes in a company: turnover, new positions, adoption of new tools, training, etc…

Sylvain welcomed Béatrice Loriot, founder of Béautiful Numbers and Stéphane Antona, Head of Marketing at Appian Corporation to share various and enriching experiences.

Actions to be taken when taking up a new position or starting a new mission

Whether it’s the arrival of a new position or the beginning of a new mission, certain actions must be taken in order to ensure a good adaptation and progression of the marketing teams in place.

Raising the bar when a new tool arrives without a prior strategy

It is not uncommon to see companies rushing to use this or that tool in order to “save the day” without having established a deployment and adoption plan beforehand. The speakers offer us their keys to managing these situations.

Build a marketing plan

Some good practices and essential elements to build your plan.

Organization of an operational marketing team

How to organize your marketing department and what are the responsibilities of each member of an operational team?

Example of a Marketing Ops team organization

Through rich learning experiences, our two speakers were able to identify several types of Marketing Ops teams.

Marketing Ops Role

What should or should not be a Marketing Ops and how to avoid drifting.

Marketing Ops prerequisites before getting into Marketing Automation

Actions to be taken before starting the ” Marketing Automation ” project to ensure the success of this project.

Join us for Marketo Office Hours 😉

Sylvain offers you one hour every Thursday to ask all your questions and share best practices in Marketo and Marketing Automation.

Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.