Marketing Automation

  • Conversational marketing: Definition and benefits

    Marketing Automation • 8 April 2022

    For a few years now, conversational marketing has been a new inbound marketing tool…

  • Little Leonard’s Encyclopedia #2: Personas

    Marketing Automation • 8 April 2022

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • Smart list and advanced flow

    Marketing Automation • 17 January 2022

    In Marketo, smartlists allow you to build specific user groups based on simple filters….

  • Smart list and advanced flow II

    Marketing Automation • 30 April 2021

    Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…

  • Chantier Data Quality: the ultimate guide

    Marketing Automation • 4 April 2021

    Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

  • Data Quality : Marketing stack ?

    Marketing Automation • 30 March 2021

    To fight a multi-headed hydra, it is essential to choose your weapons well in…

  • Presentation and integration of Outgrow

    Marketo Office Hours • 22 March 2021

    This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…

  • Integration : Marketo & CRM

    Marketing Automation • 22 March 2021

    This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…

  • Email creation in Marketo

    Marketing Automation • 11 March 2021

    This session was dedicated to tips and best practices around email creation in Marketo….

  • GDPR and Preference Center

    Marketing Automation • 9 March 2021

    This session was dedicated to the GDPR (General Data Protection Regulation) and the communication…

  • Data Quality: the 5 keys

    Marketing Automation • 25 February 2021

    Merlin finally shares with us his magic formula to fight poor data quality –…

  • Why do you need to improve data quality?

    Marketing Automation • 25 February 2021

    If you read the specialized press, you must know that data is the new…