Social media and Marketo

Over the last few years, we have witnessed a major evolution in consumer habits…

Omni channel Marketing: personalize your website according to the user with Marketo

Personalize your website according to the user – all in real time, Real Time…

Manage a content library in Marketo

In Marketo, all your content is grouped in the Design Studio, this is where…

How to measure the ROI of your campaigns in Marketo?

Marketo is a comprehensive platform, not least because you can measure ROI – the…

How to personalize your content in Marketo?

Thanks to Marketo you now have a platform that allows you to automate all…

How do I align my content strategy with my customer journey?

That’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…

Allocadia helps you justify your Marketing Investments

You have just come out of the management committee, and your CEO has just…

10 signs that you are ready for marketing automation

  To improve its customer journey and relationship, your company will most likely opt…

Gamification or the art of using games in your business

We saw in the previous article that personal branding is as important for a…

(Re)Taking control of Marketo

Is Marketo software like a bicycle? To take in hand a new tool, whatever…

Loyalty in the age of customer experience

Retention. You will often hear that it costs less than acquisition. “It’s always easier…

My first steps on Marketo with the Quick Start

You’ve probably already heard of marketing automation but you don’t have a very clear…