Generix Group • Clara Guénand

Read the testimony of Clara Guénand, Generix Group, Marketing Manager.

Marketing OPS – Team organization

This session was dedicated to the organization of Marketing Ops teams and in particular…

Building effective customer segmentation

Data Quality & Marketo

This session was dedicated to Data Quality & Marketo. Sylvain guides us through the main…

Subscribe to Marketo system alerts

Sylvain Davril talks about this handy underused feature: subscribe to system alerts marketo. Subscribe…

Quiz and satisfaction questionnaire

How to create a quiz or a satisfaction questionnaire integrated to Marketo? Quiz and…

User rights management & Marketo Web Personalization

Sylvain Davril looks at the management of user rights of Marketo Web Personalization. User rights…

Xeno’s Conversational Marketing to increase engagement

How to increase the conversion of your website thanks to conversational marketing (Live chat…

GDPR: Visit of Merlin/Leonard Communications Preference Center

How to build a GDPR-compliant communications preference center with Marketo? How to limit unsubscribes…

Integration of Marketo with an external database

Sylvain Davril describes the steps to integrate Marketo with an external database (except Salesforce…

Marketo Email and dynamic attachment

Sylvain Davril presents how to add a dynamic attachment with the recipient. Marketo email…

QR Code & event

Sylvain Davril discusses productivity opportunities at a trade show, including QR code scanning. Scan…