marketing strategy

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  • How do I align my content strategy with my customer journey?

    The Guide

    That’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…

  • Allocadia helps you justify your Marketing Investments

    Our point of view

    You have just come out of the management committee, and your CEO has just…

  • Gamification or the art of using games in your business

    Our explanations

    We saw in the previous article that personal branding is as important for a…

  • Marketing budget nightmare with a spreadsheet

    Our point of view

    In September, you will surely start again this infernal circle that is the creation…

  • Aligning Your Sales and Marketing Teams: A Practical Guide

    The Guide

    SunTseu – Soirée Alignement Ventes et Marketing from SunTseu We all know the story: People who…

  • The steps of a Digital Marketing revolution

    Our advice

    Switching to an inbound marketing strategy is never easy, which is why Sylvain Davril,…

  • Smart Data, green campaigns

    Our point of view

    How do you engage your leads/prospects through the use of data? This is the…

  • From Outbound Marketing to Smart Outbound Marketing

    Our advice

    You’re a fan of Thai food and yet you still get messages about Mexican…

  • ROI and Digital Marketing

    Our advice

    A crowd at the doors of the stores, stamping their feet, ready for the…

  • Personal branding, amplification and ambassador community

    Our point of view

    Knowing how to promote yourself: personal branding We all have in our hearts the…

  • Improve results by aligning sales and marketing

    Our advice

    The image of team sports as a metaphor for teamwork is as old as…

  • The new rules of marketing

    Our advice

    How digital marketing can improve the customer experience (3/4) <<Previous article: Old school marketing:…