marketing strategy

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  • Aligning Your Sales and Marketing Teams: A Practical Guide

    The Guide

    SunTseu – Soirée Alignement Ventes et Marketing from SunTseu We all know the story: People who…

  • The steps of a Digital Marketing revolution

    Our advice

    Switching to an inbound marketing strategy is never easy, which is why Sylvain Davril,…

  • Smart Data, green campaigns

    Our point of view

    How do you engage your leads/prospects through the use of data? This is the…

  • From Outbound Marketing to Smart Outbound Marketing

    Our advice

    You’re a fan of Thai food and yet you still get messages about Mexican…

  • ROI and Digital Marketing

    Our advice

    A crowd at the doors of the stores, stamping their feet, ready for the…

  • Personal branding, amplification and ambassador community

    Our point of view

    Knowing how to promote yourself: personal branding We all have in our hearts the…

  • Improve results by aligning sales and marketing

    Our advice

    The image of team sports as a metaphor for teamwork is as old as…

  • The new rules of marketing

    Our advice

    How digital marketing can improve the customer experience (3/4) <<Previous article: Old school marketing:…

  • The “old school” marketing: communication saturation and blind steering

    How Digital Marketing can improve the customer experience (2/4)

    << Previous post: Customer Experience and the importance of the customer journey   SunTseu…

  • The customer experience and the importance of the customer journey

    How Digital Marketing can improve the Customer Experience ? (1/4)

    SunTseu – les fondamentaux du Digital Marketing part 1 from SunTseu   A great time For…

  • Marketing automation deciphered

    The basics

    “In our marketing department, people are drowning in Excel …” If this is the…