User rights management & Marketo Web Personalization

Sylvain Davril looks at the management of user rights of Marketo Web Personalization. User rights…

Build Marketo emails that won’t go unnoticed

Who has never heard “email marketing is dead”? Well, well, well! With over 90%…

Take back control of your Marketo CRM integration

Ok, I’m aware: talking about Marketo CRM integration is not the most glamorous topic!…

How does the Marketo Salesforce integration work?

How can Marketo Salesforce integration drive revenue? Marketing and sales are too often separated…

Engaging Marketo landing pages to boost conversion!

We are in the middle of a schizophrenia when we have to make Landing…

GDPR consent: 5 ideas to turn your preference center to your advantage!

The General Data Protection Regulation – GDPR – has been subject to many interpretations…

Xeno’s Conversational Marketing to increase engagement

How to increase the conversion of your website thanks to conversational marketing (Live chat…

QR Code & event

Sylvain Davril discusses productivity opportunities at a trade show, including QR code scanning. Scan…

How to share a customer journey and a campaign plan with Miro

Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…

Econocom: Marketo support boosts digital transformation

Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…

[QUIZ] – Digital Marketing Maturity Gain Calculator

Delivering on commitments: SunTseu and the genesis of the customer experience

It’s sometimes hard to trust someone at first, especially if they are a potential…