marketing ops organization

Integration of Marketo with an external database

Sylvain Davril describes the steps to integrate Marketo with an external database (except Salesforce…

QR Code & event

Sylvain Davril discusses productivity opportunities at a trade show, including QR code scanning. Scan…

How to share a customer journey and a campaign plan with Miro

Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…

[QUIZ] – Digital Marketing Maturity Gain Calculator

Marketing automation without strategy is only ruin… of the weapon!

The royal way to crash your digital marketing: bet everything on the marketing automation…

How to build your marketing budget in 2019?

With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

Poor Marketing: the three deadly sins of the marketer

The Mercator is your bible and Seth Godin your spiritual guide. You are full…

Marketing automation project failure: how to recover?

Often poorly deployed or oversized, marketing automation tools can lead you straight into the…

Succeed in the international deployment of your marketing automation project

You have decided to equip yourself with a solution for an international deployment of…

The applications on Marketo

You want to install new Marketo applications to optimize its operation but you do…

How to integrate Marketo with your IS and CRM

You are about to buy Marketo and you wonder if you can integrate it…

Marketing budget nightmare with a spreadsheet

In September, you will surely start again this infernal circle that is the creation…