data quality

<p>Harness the power of superior data quality for enhanced decision-making. Boost your business intelligence with accurate, reliable information.</p>

  •   Posts

    Chantier Data Quality: the ultimate guide

    Everything you need to settle the matter

    Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

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  •   Posts

    Data Quality : Marketing stack ?

    Better understand the different solutions and their functionalities

    To fight a multi-headed hydra, it is essential to choose your weapons well in…

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  •   Virtual roundtables Marketo

    Deciphering the GDPR Full Form: Venturing into Merlin/Leonard’s Communication Preference Centre

    Marketo Office Hours - 29/01/2021

    In the boundless realm of data protection, the GDPR full form – General Data…

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  •   Testimonials

    Generix Group • Clara Guénand

    Marketing Manager

    Read the testimony of Clara Guénand, Generix Group, Marketing Manager.

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  •   Posts

    Why do you need to improve data quality?

    Data Quality : Introduction

    If you read the specialized press, you must know that data is the new…

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  •   Posts

    Data Quality: the 5 keys

    The "Checklist"

    Merlin finally shares with us his magic formula to fight poor data quality –…

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  •   Virtual roundtables Marketo

    Building effective customer segmentation

    Marketo Office Hours - 17/01/2022
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  •   Virtual roundtables

    Data Quality & Marketo

    Marketo Office Hours - 15/01/21

    This session was dedicated to Data Quality & Marketo. Sylvain guides us through the main…

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  •   Posts

    7 good practices for your preference center

    Our advice

    The preference center (PC) is an ideal tool for optimizing the customer experience, provided…

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  •   Posts

    GDPR is 2 years old: quick review and setup of the preference center

    Our point of view

    2 years after the implementation of the GRPD (RGPD in French) by the European…

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  •   Posts Marketo

    GDPR consent: 5 ideas to turn your preference center to your advantage!

    Our recommendations

    The General Data Protection Regulation – GDPR – has been subject to many interpretations…

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  •   Virtual roundtables Marketo

    GDPR: Visit of Merlin/Leonard Communications Preference Center

    Marketo Office Hours - 22/11/2019

    How to build a GDPR-compliant communications preference center with Marketo? How to limit unsubscribes…

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