Data Quality: Did you know?

5mn   Beginner Level
 

Assess your knowledge on data quality management. Do you know why it is important to deal with this subject within marketing?

Quiz - Data Quality - Did you know?

Quiz - Data Quality - Did you know?

Assess your knowledge on data quality management. Do you know why it is important to deal with this subject within marketing?

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Q1. What percentage of informed contacts are obsolete in a CRM and B2B Marketing database?
Q2. Ideally, how many contacts should a B2B database have per account?
Hint: decision circles have X to X contacts
Q3. What percentage of the total data in a database changes at least every 12 months in a company?
Hint: this data includes address, turnover, activity, workforce, telephone number, etc.
Q4. A task carried out with erroneous data incurs an additional cost compared to a task carried out using verified and correct data. What is this additional cost?
Hint: it is better to have verified and correct data 😉
Q5. What percentage of sales reps believe the data they use is outdated?
Hint: 69% of sales reps believe they spend too much time entering data
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Posted By Vincent

Vincent is a Marketing Automation consultant at Merlin/Leonard and a certified Marketo expert. He helps his clients set up their marketing campaigns and accompanies them on their Marketing Automation projects. He is Merlin/Leonard's main trainer.