Videos

Paminga Permissions: giving the right access to the right people

Anyone who has worked with a marketing automation platform knows one thing: permissions matter….

The Finder: Bringing Structure to Team Collaboration

In every marketing automation platform, there comes a point where the real question is…

Centralize your Brand Identity with Brand Kits

Keeping brand consistency shouldn’t slow you down Logos, colors, fonts, buttons, form styles… Maintaining…

Web tracking: listening to your visitors to take better action

Web tracking as a marketing automation foundation In marketing automation, everything starts with listening….

Paminga Forms: simple on the surface, extremely powerful underneath

Forms sit at the very heart of any marketing automation strategy. Yet in many…

Salesforce integration – finally simple, clean, and manageable with Paminga

Marketing automation is undergoing a minor revolution… and it’s called Paminga. For the past…

Qualification Score: prioritizing the right accounts with AI

In an Account-Based Marketing (ABM) strategy, building your list of key accounts is an…

Build your Target Account List

🎥 Watch the demo Check out the full video of Demandbase Tip #1 –…

Why your MQLs aren’t good enough (and how to make the switch to ABM)

🎥 [Watch the replay of the session “Why your MQLs are no longer enough”]…

Successful ABx POC: practical features, steps and tactics

At Merlin/Leonard, we rarely encounter companies that launch an ABx (Account-Based Experience) strategy by…

Which Martech stack to choose for your ABx strategy?

Implementing an ABX (Account-Based Experience) strategy is good. Supporting it with a consistent technology…

Why structuring your account hierarchy is essential in B2B

Find out why structuring your accounts into hierarchies is key to CRM, ABM and B2B marketing. Practical advice and examples.