Videos

Qualification Score: prioritizing the right accounts with AI

In an Account-Based Marketing (ABM) strategy, building your list of key accounts is an…

Build your Target Account List

🎥 Watch the demo Check out the full video of Demandbase Tip #1 –…

Why your MQLs aren’t good enough (and how to make the switch to ABM)

🎥 [Watch the replay of the session “Why your MQLs are no longer enough”]…

Successful ABx POC: practical features, steps and tactics

At Merlin/Leonard, we rarely encounter companies that launch an ABx (Account-Based Experience) strategy by…

Which Martech stack to choose for your ABx strategy?

Implementing an ABX (Account-Based Experience) strategy is good. Supporting it with a consistent technology…

Why structuring your account hierarchy is essential in B2B

Find out why structuring your accounts into hierarchies is key to CRM, ABM and B2B marketing. Practical advice and examples.

20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce

Discover how Sypher’s AI, connected to Marketo and Salesforce, boosts your MQL conversion rates by 20%. Analysis, intelligent scoring and Next Best Action for a more efficient pipeline.

Marketing strategy: Jon Miller’s rules for the new B2B playbook

Revamp your B2B marketing strategy with Jon Miller’s new rules. Learn from past mistakes to succeed in an ever-changing marketplace.

Arthur and the Battle Against Click Bots: How Marketo is Your Valiant Knight

Learn how to protect your email campaigns with click bot detection in Marketo. Improve metrics, lead scoring, and automation with accurate data

Smart form for better conversion

👑 Arthur has decided to completely renovate the large castle gate that welcomes all…

Digital Marketing Maturity

15 minutes to understand your journey in Digital Marketing and Marketing Automation !

Lessons from a real-life B2B customer journey

Discover how to optimize the B2B customer journey to improve lead management and maximize your marketing ROI.