Practicing Marketo without training: the 10 mistakes of the layman

Are you a digital native and understand any new interface you come across very…

How to get trained and learn all about Marketo

Your company has chosen Marketo and we congratulate it! You are about to discover…

Quiz: Evaluate the level of digital marketing maturity of your company

What is your digital marketing maturity level? How do you know if your company…

Delivering on commitments: SunTseu and the genesis of the customer experience

It’s sometimes hard to trust someone at first, especially if they are a potential…

Marketing automation without strategy is only ruin… of the weapon!

The royal way to crash your digital marketing: bet everything on the marketing automation…

How to build your marketing budget in 2019?

With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

Little Leonard’s Encyclopedia #3: Content Marketing

Doing inbound marketing without first defining a content marketing strategy is a bit like…

Put a turbo in your marketing engine with lead nurturing

On October 16th of this year, the intelligent marketing automation solution provider Plezi gave…

Monster infographic: CRM nightmares!

You dreamt about it again last night… Hordes of zombie duplicates were attacking you,…

Maturity of B2B digital marketing: the “Demand Generation” (4/7)

Here, at last, is the continuation of the journey towards B2B digital marketing maturity!…

Artificial intelligence Marketing automation: the solution to overcome the last obstacles

Your progress on the path to digital maturity has allowed you to align sales…

The preference center: the gateway to the customer experience

The preference center is the ideal tool for permission marketing. It keeps your messages deliverable,…