Data Quality: the 5 keys

Merlin finally shares with us his magic formula to fight poor data quality –…

What are the different conversational marketing solutions?

Conversational marketing tools allow brands and businesses to improve the customer experience and attract…

7 good practices for your preference center

The preference center (PC) is an ideal tool for optimizing the customer experience, provided…

GDPR is 2 years old: quick review and setup of the preference center

2 years after the implementation of the GRPD (RGPD in French) by the European…

Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow

Between a web page full of marketing blah blah blah and an online questionnaire,…

Build Marketo emails that won’t go unnoticed

Who has never heard “email marketing is dead”? Well, well, well! With over 90%…

Take back control of your Marketo CRM integration

Ok, I’m aware: talking about Marketo CRM integration is not the most glamorous topic!…

How does the Marketo Salesforce integration work?

How can Marketo Salesforce integration drive revenue? Marketing and sales are too often separated…

Engaging Marketo landing pages to boost conversion!

We are in the middle of a schizophrenia when we have to make Landing…

GDPR consent: 5 ideas to turn your preference center to your advantage!

The General Data Protection Regulation – GDPR – has been subject to many interpretations…

14 ideas to boost your Marketo forms

I explain in this article how to extend the functionality of your Marketo forms,…

The 5 ingredients for a successful emailing

When he wrote to Vivian to win her heart, Merlin did not praise his…