Posts
All our Posts on Marketo, digital marketing, customer experience…
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Data Quality : Marketing stack ?
Better understand the different solutions and their functionalitiesTo fight a multi-headed hydra, it is essential to choose your weapons well in…
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Why do you need to improve data quality?
Data Quality : IntroductionIf you read the specialized press, you must know that data is the new…
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Data Quality: the 5 keys
The "Checklist"Merlin finally shares with us his magic formula to fight poor data quality –…
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What are the different conversational marketing solutions?
Marketing stackConversational marketing tools allow brands and businesses to improve the customer experience and attract…
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7 good practices for your preference center
Our adviceThe preference center (PC) is an ideal tool for optimizing the customer experience, provided…
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GDPR is 2 years old: quick review and setup of the preference center
Our point of view2 years after the implementation of the GRPD (RGPD in French) by the European…
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Posts Outgrow
Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow
Our viewpointBetween a web page full of marketing blah blah blah and an online questionnaire,…
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Build Marketo emails that won’t go unnoticed
The Complete GuideWho has never heard “email marketing is dead”? Well, well, well! With over 90%…
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Take back control of your Marketo CRM integration
Our adviceOk, I’m aware: talking about Marketo CRM integration is not the most glamorous topic!…
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Posts Salesforce
How does the Marketo Salesforce integration work?
Our explanationsHow can Marketo Salesforce integration drive revenue? Marketing and sales are too often separated…
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Engaging Marketo landing pages to boost conversion!
Our adviceWe are in the middle of a schizophrenia when we have to make Landing…
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Posts Marketo
GDPR consent: 5 ideas to turn your preference center to your advantage!
Our recommendationsThe General Data Protection Regulation – GDPR – has been subject to many interpretations…