Marketing automation without strategy is only ruin… of the weapon!

The royal way to crash your digital marketing: bet everything on the marketing automation…

How to build your marketing budget in 2019?

With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

Little Leonard’s Encyclopedia #3: Content Marketing

Doing inbound marketing without first defining a content marketing strategy is a bit like…

Put a turbo in your marketing engine with lead nurturing

On October 16th of this year, the intelligent marketing automation solution provider Plezi gave…

Monster infographic: CRM nightmares!

You dreamt about it again last night… Hordes of zombie duplicates were attacking you,…

Maturity of B2B digital marketing: the “Demand Generation” (4/7)

Here, at last, is the continuation of the journey towards B2B digital marketing maturity!…

Artificial intelligence Marketing automation: the solution to overcome the last obstacles

Your progress on the path to digital maturity has allowed you to align sales…

The preference center: the gateway to the customer experience

The preference center is the ideal tool for permission marketing. It keeps your messages deliverable,…

Digital Customer Experience: a beacon in the night

You’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…

Poor Marketing: the three deadly sins of the marketer

The Mercator is your bible and Seth Godin your spiritual guide. You are full…

Infographic: Achieving digital maturity in 6 steps

Are you getting ready to (re)embark on the race to transform your digital marketing?…

What is good marketing? Three fundamentals to never forget!

Marketing has come a long way since the digital revolution, the emergence of social…