Xeno’s Conversational Marketing to increase engagement

How to increase the conversion of your website thanks to conversational marketing (Live chat…

How to share a customer journey and a campaign plan with Miro

Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…

Econocom: Marketo support boosts digital transformation

Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…

[QUIZ] – Digital Marketing Maturity Gain Calculator

Marketing automation without strategy is only ruin… of the weapon!

The royal way to crash your digital marketing: bet everything on the marketing automation…

How to build your marketing budget in 2019?

With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

Put a turbo in your marketing engine with lead nurturing

On October 16th of this year, the intelligent marketing automation solution provider Plezi gave…

Maturity of B2B digital marketing: the “Demand Generation” (4/7)

Here, at last, is the continuation of the journey towards B2B digital marketing maturity!…

Digital Customer Experience: a beacon in the night

You’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…

Poor Marketing: the three deadly sins of the marketer

The Mercator is your bible and Seth Godin your spiritual guide. You are full…

Infographic: Achieving digital maturity in 6 steps

Are you getting ready to (re)embark on the race to transform your digital marketing?…

What is good marketing? Three fundamentals to never forget!

Marketing has come a long way since the digital revolution, the emergence of social…