Generix Group • Clara Guénand

Read the testimony of Clara Guénand, Generix Group, Marketing Manager.

Why do you need to improve data quality?

If you read the specialized press, you must know that data is the new…

Data Quality: the 5 keys

Merlin finally shares with us his magic formula to fight poor data quality –…

Murex • Aurélie Turquier

Discover the return of experience of Aurélie Turquier of Murex, who uses the services…

Marketing OPS – Team organization

This session was dedicated to the organization of Marketing Ops teams and in particular…

What are the different conversational marketing solutions?

Conversational marketing tools allow brands and businesses to improve the customer experience and attract…

Building effective customer segmentation

AFP • Thomas Boykin

Read the testimony of Thomas Boykin, AFP, Head of CRM and Marketing Automation.

GDPR is 2 years old: quick review and setup of the preference center

2 years after the implementation of the GRPD (RGPD in French) by the European…

Subscribe to Marketo system alerts

Sylvain Davril talks about this handy underused feature: subscribe to system alerts marketo. Subscribe…

Quiz and satisfaction questionnaire

How to create a quiz or a satisfaction questionnaire integrated to Marketo? Quiz and…

User rights management & Marketo Web Personalization

Sylvain Davril looks at the management of user rights of Marketo Web Personalization. User rights…