20 Fun Facts About the Customer Journey and Lead Lifecycle

Discover 20 fun facts about the customer journey and lead lifecycle to enhance your marketing strategies and boost customer engagement.

Lessons from a real-life B2B customer journey

Discover how to optimize the B2B customer journey to improve lead management and maximize your marketing ROI.

Understanding the Marketing and Sales Funnel

Explore the sales and marketing funnel with a detailed guide on each stage, key actions, and KPIs. Learn how to effectively manage and nurture leads to conversion.

What is a lead in marketing?

What is a lead in marketing and why it’s crucial for business growth. Learn the differences between new and existing customer leads, inbound and outbound…

Optimize your Marketo Content Downloads to Boost Engagement : Tips from Sylvain Davril

Find out how to maximize engagement via Marketo content downloads. Gated/Not Gated strategies, form placement and more.

Dynamic Chat and LiveChat Marketo: A Revolution in Customer Interaction

Discover how Dynamic Chat and LiveChat Marketo transform customer engagement into a personalized, interactive experience. Enter the era of dynamic communication!

Revolutionize Your Marketing with Beautiful Marketo Email and LPs Templates via OTOWUI

Hello, I’m Sylvain Davril from Merlin/Leonard. Today, I’d like to share with you a…

Little Leonard’s Encyclopedia #2: Personas

Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

Content management – Marketo Office Hours special 05/07/2021

In this session of Marketing Office Hours, we’ll talk about planning and organizing your…

Complete integration of Marketo and Google Analytics

Get the best out of your content with DivvyHQ

Tracking site customer area and custom activities

Sylvain Davril discusses the problem of tracking activities on a customer space site whose…