Generix Group • Clara Guénand - Merlin/Leonard

Your challenges

Your challenges

Generate qualified leads and appointments

Attract and convert leads into concrete opportunities.

From volume to value: move from a lead logic to an account approach

Optimize efficiency by focusing efforts on the right accounts.

Digital marketing: understanding the changes and convincing your management

Build a solid argument to obtain a marketing budget.

Optimize my Marketo solution

Maximize the impact of your marketing automation with Marketo.

Optimize my Demandbase solution

Exploiting the full power of Demandbase for ABM.
Our expertise
Our expertise
Vision and Strategy

Defining a marketing strategy aligned with your business objectives.

Seminar 'State of the Art of B2B Digital Marketing'

An immersion in digital marketing trends and innovations.

Strategic discussion with a digital marketing expert

Talk with an expert to refine your marketing strategy.

Lead Management Strategy

Structure and optimize your lead management.

Account-Based GTM Strategy

Align marketing and sales with strategic accounts.
Marketing Automation with Marketo

Deploy and optimize your automated campaigns with Marketo.

Marketo projects

Implementation and optimization of your Marketo instance.

Marketo training

Learn how to leverage Marketo effectively.

Marketo support

Technical and functional support on a daily basis.

Marketo audit

Analysis and recommendations to improve your Marketo instance.

Delegation of Marketo campaigns

Interactive sessions to deepen your Marketo knowledge.

Secure your RGPD compliance with Merlin/Leonard

Reassure your customers and your DPO by properly managing data protection

Marketo Office Hours

Interactive sessions to deepen your Marketo knowledge.
Account-Based GTM with Demandbase

Exploit Demandbase for a high-performance ABM strategy.

Lead generation with AI and automation

Take advantage of artificial intelligence to detect intent, create content on the fly, and automatically qualify your leads.
Academy
Resources
Agenda

Marketing Manager

10mn Medium Level

Testimonials data quality integration marketing automation marketo assets marketo office hours

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