Marketing budget nightmare with a spreadsheet

In September, you will surely start again this infernal circle that is the creation…

Retargeting & acquisition

Who doesn’t dream of having a second chance? That possibility of being able to…

Aligning Your Sales and Marketing Teams: A Practical Guide

SunTseu – Soirée Alignement Ventes et Marketing from SunTseu We all know the story: People who…

The steps of a Digital Marketing revolution

Switching to an inbound marketing strategy is never easy, which is why Sylvain Davril,…

Smart Data, green campaigns

How do you engage your leads/prospects through the use of data? This is the…

Challenges and opportunities of a marketing automation solution

After Sylvain’s introduction, the floor was taken by Cécile Maindron, Senior Manager in charge…

The 5 rules of modern marketing

Modern marketing is about customer engagement, which in turn is about a number of…

Automate your prospecting

Let’s continue the interventions of the Marketing Engagement Breakfast with the presentation of Nicolas…

From Outbound Marketing to Smart Outbound Marketing

You’re a fan of Thai food and yet you still get messages about Mexican…

ROI and Digital Marketing

A crowd at the doors of the stores, stamping their feet, ready for the…

Personal branding, amplification and ambassador community

Knowing how to promote yourself: personal branding We all have in our hearts the…

Improve results by aligning sales and marketing

The image of team sports as a metaphor for teamwork is as old as…