Marketing strategy: Jon Miller’s rules for the new B2B playbook

Revamp your B2B marketing strategy with Jon Miller’s new rules. Learn from past mistakes to succeed in an ever-changing marketplace.

Discover how AI is revolutionizing lead generation with Humanlinker

Learn how to optimize lead generation with Humanlinker and Marketo thanks to AI and personalized strategies.

20 Fun Facts About the Customer Journey and Lead Lifecycle

Discover 20 fun facts about the customer journey and lead lifecycle to enhance your marketing strategies and boost customer engagement.

Understanding the Marketing and Sales Funnel

Explore the sales and marketing funnel with a detailed guide on each stage, key actions, and KPIs. Learn how to effectively manage and nurture leads to conversion.

What is a lead in marketing?

What is a lead in marketing and why it’s crucial for business growth. Learn the differences between new and existing customer leads, inbound and outbound…

Elevate your marketing automation game: the ultimate guide to delegating campaigns

The current landscape of marketing automation is characterized by rapid technological advancements, increased data-driven…

Why delegating your Marketo campaigns is your secret weapon

In the grand tapestry of modern marketing strategies, there lies a secret weapon, as…

The Disappointed of Marketing Automation strike back

Faced with the radical change in buyer behavior, marketing automation and new methods to…

Little Leonard’s Encyclopedia #2: Personas

Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

Conversational marketing: Definition and benefits

For a few years now, conversational marketing has been a new inbound marketing tool…

Chantier Data Quality: the ultimate guide

Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

Data Quality : Marketing stack ?

To fight a multi-headed hydra, it is essential to choose your weapons well in…