Are you ready for Marketo?

5mn   Medium Level
 

11 questions about your marketing strategy and organization that will determine if you should take a serious look at Marketo, the king of marketing automation solutions.

Quiz - Are you ready for Marketo?

Quiz - Are you ready for Marketo?

Quiz Are you ready for Marketo

Marketo is the best-in-class marketing automation company tool in some cases. What about your company?
Take this quick questionnaire to find out if Marketo might fill out your company's needs and to help you in your decision thinking process.

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Your Marketing Strategy

What is the objective of your email marketing strategy?
Choose the best-fitted option to your company's objectives.
1. Acquisition is the priority 2. Rather acquisition 3. Acquisition and loyalty equally 4. Rather loyalty 5. Loyalty is the priority
1. Useless 2. Not so necessary 3. Rather useful but adhoc update is enough 4. Useful but daily update is enough 5. Crucial
1. Useless 2. Rather not necessary 3. A nice-to-do 4. Necessary as often possible 5. Essential and compulsory

Marketing Performance and alignment with Sales

1. Not necessary 2. Rather useless 3. Useful but not a priority 4. Rather useful 5. A priority
1. Not necessary 2. Rather useless 3. Useful but not a priority 4. Rather useful 5. A priority
1. Not necessary 2. Rather useless 3. Useful but not a priority 4. Rather useful 5. A priority
1. Not necessary 2. Rather useless 3. Useful but not a priority 4. Rather useful 5. A priority

Your markets and your targets

How long is your purchase cycle (average length from lead acquisition to final purchase)?
Are your marketing activities shared across several brands, BUs, or branches?
Is it important for you to maintain separate databases and working spaces between your different marketing team, BUs or branches?
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Posted By Vincent

Vincent is a Marketing Automation consultant at Merlin/Leonard and a certified Marketo expert. He helps his clients set up their marketing campaigns and accompanies them on their Marketing Automation projects. He is Merlin/Leonard's main trainer.