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Marketo
Academy
Resources
Contact
My account

Virtual roundtables

Replay Webinars

Test your Marketo skills

5mn Beginner Level

Evaluate your level of use of the Marketo tool in order to determine what the next steps are for you: an introductory training in Marketo, an advanced training on mastering the tool or even obtaining the MCE certification for you to be recognized as a Marketo expert?

Quiz - Which Marketo training for you?

Quiz - Which Marketo training for you?

Test your Marketo skills!

press Enter

PARTIE 1 - General & operational use of Marketo

Q1. In order to track the activity of visitors on your website, what technical parameter should be implemented? *

DKIM

SPF

CNAME

Munchkin Code

Branded tracking links

Q2. What do we need to use dynamic content? *

Active emails

A smart list

An approved segmentation

The web perso plug-in

To activate activity log tracking

Q3. What can we do with a Marketo form? *

Use progressive profiling

Use it on a web page that is not a Marketo page

Capture UTMs

Add custom CSS

Add visibility rules to show/hide some fields according to other fields in the form

Multiple possible answers

Q4. Where can we use tokens? *

In smart lists

In smart campaigns flows

In emails

In landing pages

In snippets

Multiple possible answers

Q5. Is it possible to limit the number of marketing emails to be sent per day and per week to the same person? *

Yes, through the communication limits setting in admin

No, it's impossible

Yes, through the communication limits setting in each program setup

Q6. You want to stop sending content to a group of people in an existing engagement program. What should you do? *

Archive the content of the engagement program

Change the status of all content to "sent"

Change the engagement program stream cadence

Pause people in the engagement program

PARTIE 2 - Lead Management (Scoring and Lead Lifecycle)

Q7. In which smart campaigns should you use a “change data value” flow with the “Person status” attribute? *

In all campaigns changing the score of the person

In all campaigns triggered by an action important to you (form filling, participation in a webinar, etc.)

You don't have to modify the Status of the person, it is managed automatically in Marketo

In a single program that manages the lead lifecycle

Q8. You manage in your CRM 4 company sizes in a selective list (1-100, 101-500, 501-2000, 2000+). You want to manage different demographic scores based on business size in real time. A business can grow or shrink in size. *

It is not possible

You need a Trigger campaign on a change in the value of the Company Size attribute

You need a Trigger campaign on a change in the value of the Company Size attribute - when the person takes the value -, but you also need to manage the reverse campaign - when the person no longer has the value -

You need a Trigger campaign on a change in the value of the Company Size attribute, but you also need to manage the reverse campaign and have a Batch-type program that runs every night

Q9. In order to send personalized messages to sales teams, you must create in Marketo: *

Dedicated fields

Sales Emails

Interesting Moments

Nothing, Marketo manages automatically this topic

Q10. In order to add the behavioral score and global score points on a lead who performed an action to be scored (e.g. opened an email), you need: *

To create separate program tokens

To create separate smart campaigns

To create separate smart lists

To create separate smart campaign flow action steps

PARTIE 3 - Data Quality Management

Q11. What best practices can be implemented to maintain and improve the quality of data in Marketo? *

Have a data dictionary with the list of all the fields, their type, their specificity, etc.

Prevent duplicates from being created

Have campaigns that standardize the value of fields (ex: country)

Prevent the creation of SPAM contacts

Multiple possible answers

Q12. What best practices can be implemented to maintain order and organization in Marketo? *

Having a naming convention

Prefix custom fields created in Marketo

Have a Marketo specifications file, grouping all the data and rules to follow in Marketo

Create a Center of Excellence: a Workspace dedicated to sharing resources in a subscription with several Workspaces

Have a well-structured folder hierarchy in every part of Marketo

Multiple possible answers

Q13. Acquisition tracking is key to answering the question “where do leads and revenue come from?” ". What needs to be implemented to be able to answer this question correctly? *

Properly collect the Person Source, Acquisition Program and Acquisition Date in all campaigns generating new leads

Block updates/Never update Person Source, Acquisition Program and Acquisition Date fields

Define a repository of Person Source values

Update Person Status when a new lead fills out a form

Properly implement the Munchkin Tracking Code on the website

Multiple possible answers

Q14. In order to improve the quality of the database, you can set up in Marketo: *

A program for interesting moments

A preference center program

Data enrichment campaigns

Data standardization campaigns

Campaigns that prevent the creation of duplicates

Multiple possible answers

PARTIE 4 - Reporting & Analytics

Q15. What criteria does Marketo use to identify the programs that most influence sales and opportunities? *

Credit

Attribution

Won revenue

Program cost

Number of new leads generated

Q16. When should custom columns be added to a People Performance report? *

To show anonymous visitors in a web page activity report

To change the period setting in which leads were created to show fiscal year results

To analyze email statistics (number of bounces and open rate)

To show how leads created this year progressed through the lifecycle

Q17. Which two columns in the Program Performance report are calculated based on the acquisition program? *

New names

Total members

Revenue per new name

Cost per member

Cost per new name

Revenue per member

Multiple possible answers

PARTIE 5 - CRM integration (Salesforce)

Q18. The US and France do not agree on the scoring system. They want to separate their scoring fields and programs in Marketo. What would be the impact in the CRM? (Salesforce) *

No impact

You just have to add the different scoring fields on the contact page

You must correctly configure Marketo Sales Insight in addition to adding the fields

Disaster ! One of the two countries will no longer be able to use all the functionalities of Marketo Sales Insight in the CRM

Q19. Marketo is natively integrated with Salesforce CRM. I want to create a new field in both platforms that will be synchronized, I need: *

To first create the field in Marketo, then in Salesforce and then map both

To first create the field in Salesforce, then in Marketo and then map both

To only create the field in Marketo

To only create the field in Salesforce

Q20. Marketo is integrated with Salesforce or MS Dynamics through native integration. What are the prerequisites for correct revenue attribution calculations in Marketo? *

Sales reps should list contacts on opportunities

Invoices must be sent in Salesforce / Ms Dynamics

Revenue attribution does not rely on CRM

Opportunities must be created and updated in near real time by sales reps

You need to create a revenue dispatch rule in Salesforce / MS Dynamics

Multiple possible answers

Email *

If you are human, leave this field blank.

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Quizzes marketing automation marketo marketo assets

Posted 28 August 2023 By Vincent

Vincent is a Marketing Automation consultant at Merlin/Leonard and a certified Marketo expert. He helps his clients set up their marketing campaigns and accompanies them on their Marketing Automation projects. He is Merlin/Leonard's main trainer.

View all posts by Vincent

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Merlin/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience.

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