Our expertise
Our expertise
Vision and Strategy

Defining a marketing strategy aligned with your business objectives.

Seminar 'State of the Art of B2B Digital Marketing'

An immersion in digital marketing trends and innovations.

Strategic discussion with a digital marketing expert

Talk with an expert to refine your marketing strategy.

Lead Management Strategy

Structure and optimize your lead management.

Account-Based GTM Strategy

Align marketing and sales with strategic accounts.
Marketing Automation with Marketo

Deploy and optimize your automated campaigns with Marketo.

Marketo projects

Implementation and optimization of your Marketo instance.

Marketo training

Learn how to leverage Marketo effectively.

Marketo support

Technical and functional support on a daily basis.

Marketo audit

Analysis and recommendations to improve your Marketo instance.

Delegation of Marketo campaigns

Interactive sessions to deepen your Marketo knowledge.

Secure your RGPD compliance with Merlin/Leonard

Reassure your customers and your DPO by properly managing data protection
Account-Based GTM with Demandbase

Exploit Demandbase for a high-performance ABM strategy.

Lead generation with AI and automation

Take advantage of artificial intelligence to detect intent, create content on the fly, and automatically qualify your leads.
Academy

Academy

Instructor-led Trainings

Learn with an expert by your side to guide you step by step.

Self-paced Trainings

Advance at your own pace with our online trainings.

Our Training Packages

Choose the format that best fits your learning needs.

Marketing Office Hours

Interactive sessions to deepen your marketing knowledge.
Resources
Agenda

data quality

<p>Harness the power of superior data quality for enhanced decision-making. Boost your business intelligence with accurate, reliable information.</p>

Posts Marketo

GDPR consent: 5 ideas to turn your preference center to your advantage!

Our recommendations

The General Data Protection Regulation – GDPR – has been subject to many interpretations…

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Virtual roundtables Marketo

GDPR: Visit of Merlin/Leonard Communications Preference Center

Marketo Office Hours - 22/11/2019

How to build a GDPR-compliant communications preference center with Marketo? How to limit unsubscribes…

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Posts

The preference center: the gateway to the customer experience

Our point of view

The preference center is the ideal tool for permission marketing. It keeps your messages deliverable,…

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Posts

Tracking on Marketo

The Guide

When you hear the word “tracking”, the first words that come to your mind…

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Posts

Smart Data, green campaigns

Our point of view

How do you engage your leads/prospects through the use of data? This is the…

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