Schedule Your Social Media Posts Directly From Your MAP
You don’t expect to find this in a marketing automation platform.
Emails, yes. Landing pages, of course. Workflows, forms, lead scoring — that’s the core of the job. But scheduling social media posts? That’s usually the territory of another tool, another tab, another subscription.
Paminga does it natively. And it changes something about how you organize your work.
The Problem: One More Tool in the Stack
Most B2B marketing teams juggle multiple tools to manage their social presence: a MAP for emails and workflows, a dedicated scheduling tool (Buffer, Hootsuite, Sprout Social…), and often LinkedIn directly for whatever doesn’t fit into the other tools.
It’s not a critical problem. But it’s fragmentation: context-switching, access management, extra invoices.
Paminga offers a simpler alternative: handle all of this from one place.
What Paminga Lets You Do
Connect Your Social Accounts
In Paminga’s social media management section, you can connect multiple accounts in just a few clicks: Facebook (page or profile), Instagram, LinkedIn (personal profile or company page).
The interface displays your connected accounts with basic metrics, and lets you manage them from a single dashboard.
Write and Publish Directly
Once your accounts are connected, you can draft a post directly in Paminga. The editor is clean and functional:
- Free text with emoji support
- Image upload from your Paminga file manager
- Video attachment
- Short URL generation with built-in UTM tracking
That last point is worth noting. Paminga generates short URLs through its own shortener (result.ma), which lets you pass UTM parameters without LinkedIn modifying them. Your links stay trackable, cleanly.
Schedule or Publish Immediately
You can choose to publish the post right away, or schedule it for a specific date and time. The calendar view shows all your planned publications at a glance — with their status (published, scheduled, error) — and lets you plan your editorial week without leaving the tool.
Track Performance
For business accounts (Facebook pages, LinkedIn Company pages), Paminga displays KPIs directly in the interface. Personal accounts don’t have this analytics view, but publishing works just as well on those.
What This Changes in Practice
The value of this feature isn’t in the depth of the analytics or the sophistication of the editor — other tools do better on those fronts. It’s in consolidation.
For a marketing team that already lives in Paminga for emails, workflows, and landing pages, being able to schedule social posts from the same environment means one less context-switch. No need to jump to another tool to coordinate a campaign launch. No need to manage an extra subscription for a feature you use occasionally.
This is especially valuable for lean teams — or solo marketing ops — who want to simplify their stack without giving up essential capabilities.
A Typical Use Case
Imagine you’re launching a new content series. Your emails are in Paminga. Your landing page is in Paminga. Your nurturing workflow is in Paminga. And now, your LinkedIn teaser and promotional posts can also be scheduled in Paminga — with the right UTMs, at the right time in the calendar.
Everything in one tool. Coordination becomes easier. Performance tracking becomes more consistent.
Paminga: Fewer Tools, More Coherence
This social media management feature is a good summary of the Paminga approach: rather than outperforming specialized tools in every dimension, Paminga covers the essentials coherently, within a unified platform.
For teams looking to rationalize their marketing stack — and there are plenty — that’s a meaningful argument.
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Your Social Media Icons, Configured Once and For All
There are small recurring frustrations in every marketing ops workflow. Hunting down a LinkedIn icon from an old email to copy-paste into a new one. Checking that the size is consistent. Making sure the color matches the brand guidelines. Starting over with every new campaign.
Not a critical problem. But wasted time, and an avoidable source of errors.
The way Paminga handles social media icons is a good example of what sets this platform apart: a centralization logic that saves time across the entire team and eliminates mistakes at the source.
The Problem: Icons Reconfigured in Every Email
In most marketing automation platforms, social media icons are managed locally — inside each individual email or landing page. Every time you create something new, you need to track down the right URLs, pick a size, adjust margins, and make sure it looks consistent with your other templates.
Multiply that by the number of emails your team sends each month, and by the number of people involved, and the cost in time and consistency becomes real.
The Paminga Solution: Social Profiles + Social Sharing Element
Step 1 — Configure Once, Centrally
In the Paminga admin section, a Social Profiles menu lets you define all your social media URLs once and for all. LinkedIn, X (Twitter), Instagram, YouTube, Facebook — every network is set up centrally, one time.
That’s the foundation. Every team member starts from the same source of truth.
Step 2 — Insert the Social Sharing Element
When working on an email or landing page, Paminga provides a dedicated element: Social Sharing. Adding it to your content instantly brings in all the icons configured centrally.
No more hunting for URLs. No more rebuilding the block from scratch. Everything is already there.
Step 3 — Customize as Needed
Once the element is inserted, you retain full control over appearance:
- Icon color — adapt to context (brand email, event communication…)
- Size — consistent with the rest of the template
- Orientation — horizontal row or vertical column depending on the layout
- Alignment and spacing — configurable margins and gaps between icons
- Network selection — simply remove the ones that aren’t relevant for this specific email
Step 4 — Display Conditions
This is where Paminga shows its broader logic. Like all elements in the platform, you can apply display conditions to your social icon block.
Some practical examples:
- Show icons for existing customers, but not for prospects
- Display different icons depending on the email language (French version vs English version)
- Condition display based on a profile attribute in your database
This conditionality logic is transversal in Paminga — it applies to all elements in an email or landing page, not just social icons.
Going Further: Section Library
Centralized icon management fits into a broader pattern in Paminga: the section library.
Once you’ve built your ideal footer — with icons properly configured, a link to the preference center, a copyright token — you can save it to the library. It then becomes available to the whole team, who can insert it in a few clicks without rebuilding it from scratch.
Save rights are reserved for administrators or the design/corporate team, ensuring that only validated elements are made available to operational teams.
Coming Soon: Element Locking
A feature currently in development at Paminga: the ability to lock specific elements within a saved section.
In practice, this would allow you to define, within a footer for example:
- Non-editable elements: social icons, preference center link, copyright token
- Editable elements: contextual copy specific to each email
When a marketing ops person retrieves this footer from the library, they can only modify what’s permitted — everything else stays intact, on-brand.
This upcoming feature will further strengthen platform governance, particularly useful in organizations with multiple teams or multiple markets.
What This Changes in Practice
Paminga’s centralized social media icon management is a good illustration of the platform’s philosophy: define once, use everywhere, without risk of error.
It’s not spectacular. But for a marketing team that regularly creates emails and landing pages, it’s the kind of detail that saves time on every campaign — and guarantees visual consistency without extra effort.
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Paminga Permissions: giving the right access to the right people
Anyone who has worked with a marketing automation platform knows one thing: permissions matter.
Too many rights, and you expose your database and workflows to risk.
Too few, and you slow down execution.
The goal is simple: allow everyone to work freely — but within their role.
Let’s see how Paminga handles permissions in a smart and highly granular way.
The Paminga structure: Users, Teams and Roles
Inside Account Settings, permissions are structured around:
- Users
- Teams
- Roles
Permissions are grouped into roles. These roles can be assigned:
- Directly to a user
- Or to a team (rights are cumulative)
You can create as many roles as needed: junior, agency, regional admin, global admin, etc.
Five major permission families
1. Administrative
Global configuration permissions.
2. Assets
Create, update, delete and publish emails, forms, landing pages, CTAs and brand kits.
3. Workflows & Automations
Create and edit workflows — and control who can execute them.
4. Data Management
Manage accounts, contacts, custom objects, imports and exports.
5. Finder (Workspaces & Folders)
Control visibility and sharing across workspaces and folders.
Granular control down to field level
One of the strongest features in Paminga is field-level permissions.
You can decide:
- Who can update field values
- Field by field
- Across accounts, contacts, standard and custom fields
A junior profile can view data without being able to modify it.
This protects your integrated CRM layer while keeping transparency.
Example: the “Junior” role
Imagine onboarding a junior marketer.
You can configure a dedicated role that:
- Allows workflow creation and updates
- Prevents workflow execution
- Allows applying brand kits
- Prevents creating or deleting brand kits
- Allows data visibility
- Prevents deletion of objects or contacts
The result: the junior can work, learn and build — without breaking anything.
Workspace-based visibility: perfect for multi-region organizations
Through the Finder permissions, you can:
- Create regional workspaces (EMEA, Americas, APAC)
- Share specific folders with specific teams
- Maintain a central workspace
- Give a dedicated folder to an external agency
Visibility can be defined:
- At global level
- At regional level
- At country level
- At folder level
This makes Paminga suitable for both mid-sized companies and large enterprise environments.
Why this matters strategically
Proper permission management:
- Secures your data
- Prevents human errors
- Accelerates onboarding
- Enables safe collaboration with agencies
- Improves marketing governance
Paminga strikes the right balance between execution freedom and structural control.
Conclusion
Whether you are a growing company or a global enterprise, you can define permissions precisely at:
- Global level
- Regional level
- Team level
- User level
Everyone works within their scope — nothing more, nothing less.
In a modern marketing ecosystem, that level of precision is not optional. It is foundational.
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The Finder: Bringing Structure to Team Collaboration
In every marketing automation platform, there comes a point where the real question is no longer “How do I build a campaign?”
But rather:
How do we prevent chaos as the team grows?
Scattered assets, duplicate workflows, unclear permissions, campaigns nobody can find — we’ve all seen instances slowly turning into a maze.
Paminga’s Finder is designed to solve exactly that.
A Clear Hierarchy — Without Forcing You
The Finder is accessible everywhere in Paminga. It structures your environment with:
- Workspaces
- Folders
- Subfolders
- Campaigns
And within campaigns:
- Workflows
- Assets (emails, landing pages, forms, lists…)
- Tokens
Important: nothing is mandatory.
You can create everything at root level if you want. But the moment you work as a team, the Finder becomes a game changer.
Workspaces: Structure by Region, Brand or Business Unit
You can create as many workspaces as needed:
- Europe
- Americas
- APAC
- Brands
- Business units
At no additional cost.
Each workspace can be shared with specific teams or users. Permissions are granular — you can grant access:
- to a full workspace
- to a specific folder
- even to a single campaign
Limiting access to one campaign might be rare… but it’s possible.
A Structure Built for Performance
A strong structure typically looks like this:
1) Center of Excellence
Email templates, landing pages, forms, reusable workflows…
2) Marketing Campaigns
- Always-on (contact forms, downloads, newsletters…)
- Calendar-driven (webinars, events, promotions)
3) Operational Campaigns
Lifecycle management, preference center, automation processes
4) Test Folder
To experiment without polluting production.
This prevents mixing permanent operational campaigns with time-based marketing initiatives.
The Power of Cloning (and Tokens)
One of the strongest productivity boosters: cloning.
You can clone:
- an entire campaign
- a folder with all campaigns inside
Everything is duplicated:
- assets
- workflows
- configuration
Combine that with smart use of tokens at different hierarchy levels.
For example, for a webinar:
- title
- date
- description
- registration link
Clone the campaign. Update the tokens. All emails and landing pages update instantly.
That’s how marketing automation becomes a scalable system — not a manual rebuild every time.
Cross-Navigation by Asset Type
You can navigate:
- through the Finder hierarchy
- or through asset-based views (emails, landing pages, workflows…)
Assets display their hierarchical location. Unsorted assets are immediately visible.
Nothing gets lost.
Collaboration, Visibility, Control
The Finder is not just about organizing. It enables:
- clear team visibility
- controlled permissions
- standardized processes
- faster execution
- a scalable instance
It turns marketing automation from a tool used by two specialists into a real collaborative platform.
In Summary
- Flexible organization
- Granular permissions
- Fast cloning
- Hierarchical token management
- Clear navigation
- True team scalability
Modern marketing automation is not just about features. It’s about structure.
And on that front, Paminga builds very solid foundations.
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Paminga in practice: the foundations of a modern marketing automation platform (demo)
Marketing automation is a mature market. So are the promises.
What makes the difference today is not an additional AI feature, but the ability to execute quickly, cleanly, and measure your actions with confidence.
In this first demo, I’ll give you a guided tour of Paminga, a recent marketing automation solution built on modern architecture and designed to be both powerful and easy to use.
Webinar outline
- 00:00 Introduction
- 01:24 CRM synchronization
- 09:21 Database management
- 13:00 Web tracking
- 16:06 Pop-up on web page
- 23:16 Sending to a Drip Series
- 26:40 Paminga forms
- 32:33 Paminga landing page
- 35:51 Paminga email
- 38:40 Email sending workflow
- 40:00 Scoring & Lead Life Cycle
- 45:25 Conclusion
Why I’m interested in Paminga (after 14 years with Marketo)
My name is Sylvain Davril, founder of Merlin/Leonard.
I was a Marketo partner for 14 years and have been a Paminga partner for several months now.
Why did I make this choice?
Because some customers are now looking for a modern alternative, and because I wanted to test the solution for myself: I am currently migrating our internal use of Marketo to Paminga.
This webinar is the first in a monthly series.
The goal is to start with the basics and then gradually move on to more advanced campaigns.
What this first demo covers
We start with the fundamentals, which determine everything else:
- CRM synchronization (with a focus on Salesforce, and a similar logic for Microsoft Dynamics)
- Database management (fields, value lists, custom objects)
- Tracking (page views with time spent, UTM, downloads, videos)
Next, we build an initial “Always On” campaign:
- A pop-up (call-to-action) on a website page
- a form
- a landing page
- a nurturing workflow
- and, if time allows: scoring and the lead lifecycle
1. CRM synchronization: an approach that is finally clear and manageable
Salesforce synchronization in Paminga is based on an interesting approach:
Paminga retrieves the Salesforce data model and allows you to decide, field by field:
- which fields should be synchronized
- in which direction (read-only or write-enabled)
- which actions should be triggered when a lead or contact arrives
Creating fields on the fly
One very useful feature in the demo: if a field exists in Salesforce but not yet in Paminga, it can be created directly from the interface, without any complex manipulation.
When it comes to a list value field, Paminga automatically detects it and prompts you to configure a clean mapping, thus avoiding data inconsistencies.
Explicit error handling
Another key point in the project: synchronization errors are clearly explained.
The demo shows a concrete example: a Lead Status value in French in Salesforce does not match the English value configured in Paminga. The error is immediately identifiable and correctable.
CRM actions from workflows
From a Paminga workflow, it is possible to:
- create or update leads and contacts
- create tasks
- add people to Salesforce campaigns with the correct statuses
- and, depending on the case, create opportunities
CRM synchronization is therefore designed as a central foundation, not as a simple peripheral integration.
2. Database: maintaining a clean and scalable model
Paminga offers all the fundamentals expected for database management:
- creation and management of fields (types, dropdowns, multi-select, etc.)
- structured management of value lists
- ability to rename and even delete fields that are no longer needed
This ability to clean up is far from insignificant when you want to maintain a database that remains readable over time.
Custom Objects
Paminga also allows you to create Custom Objects, with relationship management, including many-to-many relationships.
The goal is to be able to integrate business objects (contracts, projects, assets, subscriptions, etc.) into Paminga, whether they come from CRM or a data warehouse, and then use them in segmentations and workflows.
3. Tracking: an often underestimated foundation
Tracking is often the weak point of many platforms.
With Paminga, installing a tracker on the site allows you to natively collect:
- page views with time spent
- UTMs, automatically captured and associated with each visit
- PDF downloads, considered as actionable events
- native video tracking (YouTube, Vimeo, Wistia, Vidyard, etc.), with playback milestones at 25%, 50%, 75%, and 100%
These signals can then be used to segment, score, and trigger marketing actions without any heavy integration.
CRM visibility
Engagement data can also be displayed in Salesforce, giving sales teams a clear view of marketing interactions.
4. An “Always On” campaign: from pop-ups to nurturing
The demo continues with the implementation of a very concrete “Always On” campaign.
Objective: trigger a pop-up on a content page, collect an email address, then enroll the person in a nurturing program.
CTA and unified editor
CTAs (pop-ups, inline, scroll, etc.) are created in an editor that is common to all assets: forms, emails, and landing pages use the same editing logic.
This significantly reduces the learning curve and improves campaign consistency.
Native conditional content
A key feature is the ability to make any element conditional (section, line, component) without scripting.
For users accustomed to older solutions, this eliminates the need for specific languages and greatly simplifies customization.
Forms and nurturing
Paminga forms allow you to:
- Progressive profiling
- Multi-page forms
- Define post-submission actions (workflow, Slack, webhook, GTM, etc.)
- multilingual management
The nurturing presented is based on a simple and clear logic, with emails spaced out over time and the possibility of defining success objectives.
5. Scoring and lead lifecycle: a solid foundation, still evolving
Paminga offers several scores (profile, activity, engagement).
The configuration is deliberately simple, even if some mechanics are still being improved, particularly the dynamic management of point loss when attributes change.
For the lead lifecycle, the approach shown consists of rebuilding a complete logic using workflows, offering flexibility similar to that found on Marketo.
Key takeaways
At the end of this first demo:
- Paminga’s foundations are solid
- Some components are still in transition, inherited from Net-Results
- Each component rebuilt from scratch is particularly well designed
- The product trajectory inspires confidence in the short term
What now?
This demo kicks off a series of monthly webinars, each dedicated to a specific use case or building block.
If you would like a personalized demo focused on your challenges (CRM, tracking, forms, lifecycle, ABM, etc.), I would be happy to organize one.
Centralize your Brand Identity with Brand Kits
Keeping brand consistency shouldn’t slow you down
Logos, colors, fonts, buttons, form styles…
Maintaining a consistent brand identity across emails, landing pages, CTAs and forms is critical — but in most marketing automation platforms, it quickly becomes painful.
A small change in the brand guidelines can turn into:
- dozens of emails to update,
- landing pages to edit one by one,
- forms scattered everywhere with embedded CSS.
This is exactly where Paminga Brand Kits make a real difference.
What is the Brand Kit in Paminga?
The Brand Kit is a centralized brand management feature available in the Marketing Center.
It allows you to define — once — the visual rules that will automatically apply to all your marketing assets.
You can create as many Brand Kits as you need:
- a light and a dark version,
- different brands or subsidiaries,
- event-specific or campaign-specific identities.
Once applied, a Brand Kit controls the look & feel of:
- emails,
- landing pages,
- calls to action,
- forms.
Centralized colors, with human-friendly names
In the Brand Kit, you can define:
- multiple color palettes,
- each color with a custom, readable name.
Instead of working with hex codes everywhere, your teams select colors like:
- “Primary Blue”
- “Accent Yellow”
- “Dark Background”
This may sound like a small detail, but it dramatically improves usability when building pages or emails.
Fonts fully managed at the source
Paminga allows you to define:
- 6 heading levels,
- paragraph styles,
- link styles.
For each style, you control:
- font family,
- weight, size,
- letter spacing and line height,
- color.
All of this is managed centrally, meaning one change propagates instantly to every asset using the Brand Kit.
For emails, where font availability is always a constraint, Paminga lets you define safe fallback fonts to ensure consistent rendering across inboxes.
Buttons, backgrounds and hover states
The Brand Kit also lets you define:
- primary and secondary buttons,
- background colors,
- hover behaviors,
- borders and radius.
This ensures that every CTA behaves and looks the same — without relying on manual styling or duplicated templates.
Forms without global CSS headaches
Forms are usually the biggest pain point in marketing automation platforms.
Traditionally, teams create global forms just to centralize CSS.
With Paminga, the Brand Kit already does this job.
You can define:
- text fields,
- radio buttons and checkboxes,
- error messages,
- borders, colors, spacing and radius.
When you update the Brand Kit, all forms update automatically, across the entire platform.
This removes one of the main reasons for maintaining complex global forms.
One click to switch… safely
Every asset (email, LP, CTA, form) lets you:
- select a Brand Kit,
- switch from one kit to another in one click (for example from light to dark).
Before applying changes globally, Paminga requires you to publish the Brand Kit.
You are explicitly warned about the number of assets that will be impacted — so nothing happens by accident.
Why it matters
Brand Kits are not just a design feature.
They are a governance and scalability feature.
They allow marketing teams to:
- move faster,
- reduce technical debt,
- keep brand consistency without friction,
- adapt quickly when brand guidelines evolve.
In short: fewer manual updates, fewer errors, and much more peace of mind.
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Web tracking: listening to your visitors to take better action
Web tracking as a marketing automation foundation
In marketing automation, everything starts with listening.
Before scoring, segmenting, or launching campaigns, you need to understand what visitors actually do on your website.
Which pages they view.
How long they stay.
Which content they consume.
That is exactly what web tracking is about.
And this is where Paminga really delivers.
Tracking from the very first visit
Paminga’s tracker captures visitor activity as soon as someone lands on your website, whether the visitor is anonymous or already known.
Pages visited, number of visits, traffic source: everything is recorded automatically.
First touch and last touch are handled natively.
You clearly see how contacts enter and re-engage with your digital ecosystem.
From anonymous visitor to known contact
Paminga starts collecting data before any form is submitted.
When the visitor eventually converts, the entire browsing history is automatically linked to the correct contact.
No data loss.
No guesswork.
Just a reliable view of the real customer journey.
Time on page: a key engagement signal
Beyond page views, Paminga tracks the time spent on each page.
This changes everything.
A visitor who spends fifteen minutes on your website shows a very different level of interest compared to someone who leaves after a few seconds.
This data can be used to refine scoring models and trigger much more relevant campaigns.
Native UTM tracking
UTM parameters included in URLs are captured automatically by Paminga.
They are linked to both visits and form submissions, without any specific setup.
The result is simpler campaign tracking and more reliable marketing insights.
Content download tracking
Paminga allows you to host your PDF files directly on its servers.
When a visitor clicks on a call-to-action leading to a document, the download is detected and recorded.
This action appears in the contact timeline.
It can be used in scoring rules or as a trigger for automated campaigns.
A simple but powerful engagement signal.
Frictionless video tracking
Paminga also tracks video consumption on your website.
YouTube, Vimeo, Vistia, and Vidyard are supported.
You can see whether a video was watched up to 25%, 50%, 75%, or more.
This gives you far more insight than a simple “video played” event.
These signals can be used to personalize follow-ups and improve engagement timing.
A consolidated view of website traffic
Paminga provides a dedicated dashboard for website visitors, both anonymous and known.
When an IP address is recognized, visits can even be associated with a company.
This is especially valuable in an account-based approach.
Seeing a strategic account spend significant time on your website is often a strong buying signal.
Key takeaway
With Paminga, web tracking goes far beyond basic reporting.
It becomes a core activation engine for your marketing automation strategy.
More signals.
More precision.
And better engagement, exactly when it matters.
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Paminga Forms: simple on the surface, extremely powerful underneath
Forms sit at the very heart of any marketing automation strategy.
Yet in many platforms, they remain a constant compromise between functional limitations, custom scripts, and CSS workarounds that quickly become hard to maintain.
With Paminga, I rediscovered something that has become quite rare:
👉 forms that are both very easy to use and genuinely powerful, without relying on custom code or fragile technical setups.
In this second Paminga Tip, I will walk you through Paminga forms from a very practical, hands-on perspective.
Clear access to forms… and even clearer access to submissions
Forms are available in the Marketing Center, where you immediately find:
- the list of all existing forms
- the full history of form submissions
Each submission displays:
- the submission date
- the completion status
- direct access to the contact record
On each contact profile, a dedicated tab shows all forms filled over time, which is extremely valuable to understand the real conversion journey.
Another key point worth highlighting:
👉 UTM parameters are captured natively, with no specific configuration required, and are associated with:
- the form submission
- the website visit
You also get access to page and session duration, providing a much deeper level of insight into engagement.
Native multi-page forms, without code
One of the first features that stands out:
👉 multi-page forms are native in Paminga.
You can:
- create as many pages as needed
- start from a template or from scratch
- add rows and define the number of columns per row
Each column can then host the desired fields.
This approach makes it easy to design longer, more structured forms while keeping a smooth user experience.
Partial submissions can also be recorded, which is especially useful for complex forms.
Native multilingual forms, done right
Another major strength: multilingual support is fully native.
A single form can handle multiple languages.
Paminga allows you to translate:
- texts
- labels
- fields
- placeholders
- error messages
- steps (steppers)
When embedding the form on your website, you can:
- let Paminga automatically adapt to the browser language
- or force a specific language via a simple embed variable
Result:
👉 one form, multiple languages, no duplication, no maintenance overhead.
One consistent editor across the entire platform
The form builder relies on a very clear hierarchy:
- container
- sections
- rows
- elements (fields, text, buttons…)
This structure is exactly the same for:
- forms
- landing pages
- emails
Once you understand the editor, you can design everything consistently across the platform.
Each element can be:
- moved via drag & drop
- edited precisely
- cloned
- saved into a template library for reuse
Brand Kits and fine-grained design control
Brand Kits allow you to apply a complete visual identity:
- colors
- styles
- light and dark variations
You can then deviate from the Brand Kit if needed.
You can also choose to let the website handle the CSS, or fully control styling directly within Paminga.
At every level (container, section, row, element), you have access to:
- width
- margins
- padding
- backgrounds
- borders
- border radius
Display conditions at every level
This is where Paminga clearly differentiates itself.
Display conditions can be applied to:
- fields
- rows
- entire sections
Conditions can be based on:
- form field values
- database fields (when the contact is recognized)
- UTM parameters
- device
- overall context
For example:
- show a “State” field only if the country is “United States”
- display a GDPR-related section only if the preference center has not been completed
This enables true dynamic form experiences, far beyond simple field-level show/hide logic.
Native progressive profiling and prefill
Paminga provides:
- progressive profiling
- cookie-based prefill
These features work natively on your website, not only on hosted landing pages.
A few important notes:
- progressive profiling applies to single-page forms
- you simply define how many empty fields are displayed on each visit
No external scripts are required.
A very comprehensive set of field types
Paminga forms cover all modern needs:
- standard fields (text, email, phone…)
- checkboxes
- date / datetime
- confirmation fields
- multi-select
- yes / no
- ratings
- subscription management blocks
- native captcha
- native file upload with drag & drop
Picklists can be defined directly in the database and are automatically available when adding a field, with multilingual support if needed.
Extremely rich post-submission logic and actions
After form submission, Paminga offers very granular control over the experience.
Possible outcomes
- fully customizable thank-you message
- redirection to a URL
- conditional outcomes based on context (e.g. subscription status)
Available actions
- send an autoresponder email
- add or remove from lists
- manage subscription lists
- update field values
- update scoring
- set lead stage
- send internal notifications (Slack, for example)
- sync with Salesforce
- create an opportunity
- trigger a webhook or Zap
- push events to the data layer (Google Tag Manager)
- sunset or unsunset contacts
- register and check in contacts for events
Actions can be:
- unconditional
- or conditional
👉 And most importantly, they are directly attached to the form, without necessarily relying on external workflows.
My field perspective
After designing and maintaining many forms across different platforms and contexts, my conclusion is straightforward:
Paminga forms are among the most complete I have worked with in a long time, while remaining readable, consistent, and fast to deploy.
You can clearly feel:
- a product designed by people who understand real-life marketing constraints
- a platform that evolves quickly
- a strong focus on aligning marketing, data, and user experience
I already have a few ideas for future improvements…
and given the pace at which Paminga is evolving, I am confident we will see them soon.
👉 See you very soon for the next Paminga Tip.
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Salesforce integration – finally simple, clean, and manageable with Paminga
Marketing automation is undergoing a minor revolution… and it’s called Paminga.
For the past few weeks, I’ve been exploring this solution, which is based on a simple promise: do marketing automation, but do it well.
Fast, intuitive, modern—and above all, focused on the essentials.
To kick off this new series of Paminga Tips, I wanted to start with a fundamental topic in any marketing automation project: synchronization with CRM.
And naturally, the first area to explore is Paminga ⇄ Salesforce integration.
Why is CRM synchronization still a critical issue?
For a marketing team, the quality of CRM mapping is a bit like the framework of Camelot: if it’s shaky, everything collapses.
Inconsistent data, duplicates, useless fields galore, workflows that go off the rails…
Anyone who has ever worked with Marketo/Salesforce synchronization (or similar) knows what I’m talking about.
A good integration should allow you to:
- maintain control over incoming and outgoing data,
- limit unnecessary fields,
- avoid polluting the marketing database,
- offer true freedom in managing fields and picklists,
- and, of course, align marketing and sales with shared, reliable data.
This is precisely where Paminga pleasantly surprises.
Game-changing features in Paminga
After analyzing the integration, here are the points that are definitely worth noting.
1. No need to create a dedicated user in Salesforce
Paminga connects with an existing user.
Rights management can then be refined directly in Paminga.
You can still have a dedicated user with a dedicated profile and role in Salesforce to reassure the CRM admin. But it’s not mandatory.
➡️ Result: less friction on the IT side, faster deployment, controlled security.
2. You choose exactly which Salesforce objects to synchronize
Accounts? Contacts? Leads? Custom Objects?
Everything is optional.
➡️ Synchronization that imposes nothing and adapts to your data model.
3. Field mapping is clear, clean, and… under control
When Paminga connects to Salesforce, it displays the list of fields visible to the connected user.
And most importantly:
- Nothing is mapped by default, except for essential fields.
- You can rename fields in Paminga, even if they are in use.
- You can even delete fields—without breaking the instance.
➡️ No more useless field catalogs cluttering up the marketing tool.
4. Creating Company fields directly in Paminga
You can enrich the Account/Company object from Paminga:
new fields, picklist fields, checkboxes, etc.
➡️ No more need for support.
➡️ No more need to go to three different menus.
5. Creating fields from the mapping screen (yes, really)
From the mapping, you can:
- automatically detect the Salesforce field type (date, text, picklist, etc.),
- create the corresponding field in Paminga,
- and map it with a single click.
➡️ A real productivity boost for operations teams.
6. Total control over update permissions
For each field:
- Salesforce → updates Paminga,
- Paminga → updates Salesforce,
- or both.
➡️ The granularity that many have been waiting for but never saw coming.
7. Management of value lists on the Paminga side
Paminga allows you to create and manage value lists to lock in the values allowed for certain fields.
➡️ Ideal for controlled picklists (Source, Industry, Segment, etc.)
➡️ Fewer human errors.
➡️ Greater data consistency.
8. Significant bonus: Paminga can update Account fields in Salesforce
A capability that Marketo never had.
Very useful when collecting company information in a form.
🎥 Full video demonstration
In the video, I show you step by step:
- how the integration works,
- how to map your fields properly,
- how to create fields from Paminga,
- how to define update rules,
- and what this means in practical terms for your marketing operations.
Conclusion: integration designed for marketers… really
It’s clear that Salesforce integration was designed by someone who has suffered in life.
Clean data, simple mappings, flexible permissions—it’s all there.
And this is only the first episode.
In the next Paminga Tips, I’ll show you how to integrate the Paminga iframe into Salesforce to provide marketing data directly to sales teams.
In the meantime, if you want a modern, fast, simple marketing automation solution that’s powerful enough to support advanced strategies…
Paminga is worth a look.
And as Merlin would say, “A good spell always starts with a good ingredient: clean data.”