Current Status
Not Enrolled
Enroll in this course to get access
Price
Free
Get Started
20 heures pour utiliser ou se perfectionner sur la solution Marketo.
En apprentissage à la demande, en autonomie.
Merlin/Leonard propose de vous accompagner dans vos efforts de Marketing Automation grâce à notre formation à la solution Marketo.
- 99 vidéos de 6 heures au total avec Sylvain Davril, l’expert français de Marketo
- 42 quiz
- 34 exercices
- la création de votre programme template de brochure
- Un quiz final
- 4 sessions de coaching
Après ces 20 heures alternant présentations et travaux pratiques dans Marketo, vous saurez utiliser efficacement cette solution de marketing automation puissante et simple à la fois.
Vous apprendrez :
- A gérer vos données efficacement via le module « Lead Database ».
- A créer vos templates d’emails, de formulaires et de landing pages facilement depuis le Design Studio.
- A paramétrer vos programmes marketing dans leur intégralité, listes de contacts segmentées, scénarios marketing automation, …
- A suivre vos résultats grâce au module Analytics pour un reporting précis de vos performances et du ROI généré par chaque action.
… et toutes les questions que vous pourriez avoir grâce à 4 sessions de coaching !
Course Content
Conditions générales de la formation
1 Quiz
You don't currently have access to this content
Introduction
4 Topics
You don't currently have access to this content
Lesson Content
0% Complete
0/4 Steps
Pourquoi le Marketing Automation ?
3 Topics
|
1 Quiz
You don't currently have access to this content
Lesson Content
0% Complete
0/3 Steps
Introduction à Marketo
8 Topics
|
3 Quizzes
You don't currently have access to this content
Database – Personnes
6 Topics
|
2 Quizzes
You don't currently have access to this content
Database – Les listes
10 Topics
|
4 Quizzes
You don't currently have access to this content
Lesson Content
0% Complete
0/10 Steps
Design Studio – Généralités
8 Topics
|
3 Quizzes
You don't currently have access to this content
Design Studio – Emails
10 Topics
|
4 Quizzes
You don't currently have access to this content
Lesson Content
0% Complete
0/10 Steps
Design Studio – Images
2 Topics
|
1 Quiz
You don't currently have access to this content
Design Studio – Formulaires
20 Topics
|
6 Quizzes
You don't currently have access to this content
Lesson Content
0% Complete
0/20 Steps
Design Studio – Landing Pages
5 Topics
|
1 Quiz
You don't currently have access to this content
Lesson Content
0% Complete
0/5 Steps
Session de Coaching n°1
1 Topic
You don't currently have access to this content
Marketing Activities – Programmes
22 Topics
|
9 Quizzes
You don't currently have access to this content
Lesson Content
0% Complete
0/22 Steps
Marketing Activities – Smart Campaigns
18 Topics
|
6 Quizzes
You don't currently have access to this content
Lesson Content
0% Complete
0/18 Steps
Marketing Activities – Session de Coaching n°2
1 Topic
You don't currently have access to this content
Programme Téléchargement de Contenu – Présentation de l’exercice
4 Topics
You don't currently have access to this content
Lesson Content
0% Complete
0/4 Steps
Programme Téléchargement de Contenu – Exercice
21 Topics
You don't currently have access to this content
Lesson Content
0% Complete
0/21 Steps
Programme Téléchargement de Contenu – Session de Coaching n°3&4
1 Topic
You don't currently have access to this content
Conclusion
1 Topic
You don't currently have access to this content
Évaluation
1 Quiz
You don't currently have access to this content