ABM

<p>Unlock the power of Account-Based Marketing (ABM). Target high-value accounts, personalize your campaigns, and drive revenue growth. Transform your B2B strategies now.</p>

  •   Videos Demandbase

    Qualification Score: prioritizing the right accounts with AI

    Demandbase Tip #02

    In an Account-Based Marketing (ABM) strategy, building your list of key accounts is an…

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  •   Videos Demandbase

    Build your Target Account List

    Demandbase Tip #01

    🎥 Watch the demo Check out the full video of Demandbase Tip #1 –…

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  •   Virtual roundtables

    Why your MQLs aren’t good enough (and how to make the switch to ABM)

    🎥 [Watch the replay of the session “Why your MQLs are no longer enough”]…

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  •   Posts Demandbase

    2025: Why Your Lead Gen Strategy Is No Longer Enough (and How Account-Based Marketing Can Restart Your Growth)

    For over a decade, B2B marketing teams have invested heavily in marketing automation platforms…

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  •   Virtual roundtables

    Successful ABx POC: practical features, steps and tactics

    Marketing Office Hour - 07/11/25

    At Merlin/Leonard, we rarely encounter companies that launch an ABx (Account-Based Experience) strategy by…

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  •   Virtual roundtables

    Which Martech stack to choose for your ABx strategy?

    Marketo Office Hour - 06/19/25

    Implementing an ABX (Account-Based Experience) strategy is good. Supporting it with a consistent technology…

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