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MERLIN / LEONARD

Your challenges

    Our expertise

    • Marketing Automation
    • ABM
    • Vision & Strategy
    • Applied B2B AI

    Academy

    • Preparation for the Marketo Certified Professional examination
    • Preparation for the Marketo Certified Expert examination
    • Marketo First Steps self-paced
    • Marketo Essentials self-paced
    • Marketo Essentials instructor-led online
    • Marketo Advanced self-paced
    Qualiopiprocessus certifiéRÉPUBLIQUE FRANÇAISE

    The quality certification has been issued for the following category of action: training actions.

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    marketing strategy

    marketing strategy

    Every resource about marketing strategy.

    67 resources

    Browse all resources →
    marketing automationIntermediate

    Jun 21, 2026·15 min
    marketing automationBeginner

    Jan 31, 2026·1 h·Paminga
    ABMBeginner

    Oct 7, 2025·30 min
    ABMBeginner

    Sep 8, 2025·10 min·Demandbase
    ABMIntermediate

    Jul 16, 2025·40 min
    ABMIntermediate

    Jun 25, 2025·50 min
    marketing automationIntermediate

    Jan 2, 2025·40 min
    digital maturityIntermediate

    Dec 12, 2024·45 min
    digital maturityBeginner

    Jul 17, 2024·15 min
    integrationIntermediate

    Dec 4, 2023·5 min·Salesforce
    digital maturityIntermediate

    Nov 29, 2023·5 min
    marketing automationBeginner

    Nov 21, 2023·5 min·Marketo
    E-book
    Marketing Automation RFP Template: 299 Criteria to evaluate without vendor spin
    Paminga in practice: the foundations of a modern marketing automation platform (demo)Replay webinar1 h
    Paminga in practice: the foundations of a modern marketing automation platform (demo)
    Why your MQLs aren’t good enough (and how to make the switch to ABM)Virtual roundtable30 min
    Why your MQLs aren’t good enough (and how to make the switch to ABM)
    2025: Why Your Lead Gen Strategy Is No Longer Enough (and How Account-Based Marketing Can Restart Your Growth)Post
    2025: Why Your Lead Gen Strategy Is No Longer Enough (and How Account-Based Marketing Can Restart Your Growth)
    Successful ABx POC: practical features, steps and tacticsVirtual roundtable
    Successful ABx POC: practical features, steps and tactics
    Which Martech stack to choose for your ABx strategy?Virtual roundtable50 min
    Which Martech stack to choose for your ABx strategy?
    20% increase in MQL conversion: Sypher AI, the ally of Marketo and SalesforceVirtual roundtable40 min
    20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce
    Marketing strategy: Jon Miller’s rules for the new B2B playbookPost
    Marketing strategy: Jon Miller’s rules for the new B2B playbook
    Video
    Digital Marketing Maturity
    [Infographic] – CRM nightmares!Infographic
    [Infographic] – CRM nightmares!
    [Infographic] – 6 steps to digital maturity in B2B marketingInfographic
    [Infographic] – 6 steps to digital maturity in B2B marketing
    Infographic
    [Infographic] – Unleash the magic of delegating campaigns