• Your challenges

    Your challenges

    Generate qualified leads and appointments

    Attract and convert leads into concrete opportunities.

    From volume to value: move from a lead logic to an account approach

    Optimize efficiency by focusing efforts on the right accounts.

    Digital marketing: understanding the changes and convincing your management

    Build a solid argument to obtain a marketing budget.

    Optimize my Marketo solution

    Maximize the impact of your marketing automation with Marketo.

    Optimize my Demandbase solution

    Exploiting the full power of Demandbase for ABM.
  • Our expertise

    Our expertise

    Vision and Strategy

    Defining a marketing strategy aligned with your business objectives.

    • Seminar 'State of the Art of B2B Digital Marketing'

      An immersion in digital marketing trends and innovations.

    • Strategic discussion with a digital marketing expert

      Talk with an expert to refine your marketing strategy.

    • Lead Management Strategy

      Structure and optimize your lead management.

    • Account-Based GTM Strategy

      Align marketing and sales with strategic accounts.

    Marketing Automation with Marketo

    Deploy and optimize your automated campaigns with Marketo.

    • Marketo projects

      Implementation and optimization of your Marketo instance.

    • Marketo training

      Learn how to leverage Marketo effectively.

    • Marketo support

      Technical and functional support on a daily basis.

    • Marketo audit

      Analysis and recommendations to improve your Marketo instance.

    • Delegation of Marketo campaigns

      Interactive sessions to deepen your Marketo knowledge.

    • Secure your RGPD compliance with Merlin/Leonard

      Reassure your customers and your DPO by properly managing data protection

    • Marketo Office Hours

      Interactive sessions to deepen your Marketo knowledge.

    Account-Based GTM with Demandbase

    Exploit Demandbase for a high-performance ABM strategy.

    Lead generation with AI and automation

    Take advantage of artificial intelligence to detect intent, create content on the fly, and automatically qualify your leads.
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Merlin/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience.

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