For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.

  • Little Leonard’s Encyclopedia #2: Personas

    Posts • 8 April 2022

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • Conversational marketing: Definition and benefits

    Posts • 8 April 2022

    For a few years now, conversational marketing has been a new inbound marketing tool…

  • Switching from Paperboard to Marketo

    Posts • 17 January 2022

    Today’s topic is how to go from a campaign plan on paperboard to Marketo:…

  • Content management – Marketo Office Hours special 05/07/2021

    Posts • 17 January 2022

    In this session of Marketing Office Hours, we’ll talk about planning and organizing your…

  • Smart list and advanced flow

    Posts • 17 January 2022

    In Marketo, smartlists allow you to build specific user groups based on simple filters….

  • Smart list and advanced flow II

    Posts • 30 April 2021

    Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…

  • Chantier Data Quality: the ultimate guide

    Posts • 4 April 2021

    Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

  • Data Quality : Marketing stack ?

    Posts • 30 March 2021

    To fight a multi-headed hydra, it is essential to choose your weapons well in…

  • Integration : Marketo & CRM

    Posts • 22 March 2021

    This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…

  • Presentation and integration of Outgrow

    Posts • 22 March 2021

    This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…

  • Email creation in Marketo

    Posts • 11 March 2021

    This session was dedicated to tips and best practices around email creation in Marketo….

  • GDPR and Preference Center

    Posts • 9 March 2021

    This session was dedicated to the GDPR (General Data Protection Regulation) and the communication…