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Little Leonard’s Encyclopedia #2: Personas
Posts • 8 April 2022
Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…
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Conversational marketing: Definition and benefits
Posts • 8 April 2022
For a few years now, conversational marketing has been a new inbound marketing tool…
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Switching from Paperboard to Marketo
Posts • 17 January 2022
Today’s topic is how to go from a campaign plan on paperboard to Marketo:…
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Content management – Marketo Office Hours special 05/07/2021
Posts • 17 January 2022
In this session of Marketing Office Hours, we’ll talk about planning and organizing your…
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Smart list and advanced flow
Posts • 17 January 2022
In Marketo, smartlists allow you to build specific user groups based on simple filters….
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Smart list and advanced flow II
Posts • 30 April 2021
Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…
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Chantier Data Quality: the ultimate guide
Posts • 4 April 2021
Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…
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Data Quality : Marketing stack ?
Posts • 30 March 2021
To fight a multi-headed hydra, it is essential to choose your weapons well in…
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Integration : Marketo & CRM
Posts • 22 March 2021
This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…
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Presentation and integration of Outgrow
Posts • 22 March 2021
This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…
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Email creation in Marketo
Posts • 11 March 2021
This session was dedicated to tips and best practices around email creation in Marketo….
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GDPR and Preference Center
Posts • 9 March 2021
This session was dedicated to the GDPR (General Data Protection Regulation) and the communication…
Sylvain
For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.