20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce
Improving your conversion rates and accelerating your pipeline: that’s the challenge. That’s one of the keys to the new “B2B Marketing Playbook”
Traditional scoring methods are no longer sufficient. They are rigid, manual and ignore weak signals.
With Sypher, artificial intelligence is changing the game. Connected to Marketo and Salesforce, it adjusts your scoring in real time. It suggests the best actions to convert your MQLs. The result? Up to 20% increase in conversions.
- 00:00 Introduction
- 01:56 Next Best Actions presentation
- 09:32 AI lead Scoring and Ideal ICP
- 20:39 Integration with SFDC & Marketo
- 23:51 Results
- 26:46 The new role of Marketing
- 28:32 How does a Sypher project unfold?3
- 1:43 the AI learning curve
- 35:44 Pricing
- 38:23 Security and Data
- 40:15 Conclusion
Manual scoring: too limited
Why doesn’t it work anymore?
- Static scoring based on fixed assumptions.
- The criteria are becoming obsolete.
- You’re missing key signals.
Sypher’s AI adapts continuously
Sypher analyzes your data and learns from your customers’ behaviors. It automatically adjusts scoring according to the key criteria for opportunities won and lost:
- Identifies the most important conversion signals.
- Prioritizes promising prospects.
Sypher: connected to your tools
A quick and easy connection
Sypher connects directly to Salesforce, Marketo and other CRMs. You don’t have to do a thing.
In the morning, everything’s ready
- Sypher sorts your prospects automatically.
- It creates smart lists :
- Reengagement: recently active prospects.
- Reactivation: dormant opportunities.
- Activation: MQLs ready for sales.
Key features to boost your conversions
1. Dynamic scoring
Sypher analyzes three types of data from your CRM and Marketo :
- The contact: role, seniority, location…
- The company: sector, size, sales…
- Behavior: emails, downloads, web visits…
It assigns a precise score to each stage of the pipeline.
Where AI will do better than humans: it will analyze ALL fields and ALL behaviors, not just those we assume have a role. This is how we’ll be able to identify that THIS video is crucial.
2. Next Best Actions (NBA)
Sypher recommends the best action for each prospect. Example:
- Jessica, an MQL, is blocked.
- Sypher suggests sending her the replay of a relevant webinar.
- In one click, you add her to a Marketo campaign.
No more doubts, no more wasted time. Sypher guides you.
3. Reactivate dormant prospects
Your CRM contains hundreds of inactive contacts. Sypher identifies and sorts them. It reactivates forgotten opportunities with targeted actions. You recover business effortlessly.
Better collaboration between marketing and sales
Fluid collaboration
Sypher aligns your teams. It :
- Prioritizes the best prospects for sales.
- Provides marketers with content that works.
Everyone focuses on what they do best.
More strategic marketing
Sypher identifies the content that generates conversions. It helps you :
- Create more effective campaigns.
- Target the right people with the right content.
Why choose Sypher?
1. Easy to use
- Fast connection via API.
- Fluid integration into your existing tools (Salesforce, Marketo).
2. Data cleansing and enrichment
Sypher enriches your contacts: job title, company size, location. Your database becomes more accurate.
3. Secure and compliant
- European-based servers.
- IA based on secure machine learning, without ChatGPT.
Conclusion
Sypher revolutionizes your scoring and conversions:
- 20% increase in MQL conversion rates.
- A faster pipeline.
- Reactivate dormant prospects.
AI analyzes, proposes and prioritizes. You save time and convert more.
Take action
Ready to see Sypher in action? Watch our full demo at the Marketo Office Hour. Discover how AI can transform your pipeline.
“Sypher is a bit like Merlin and Leonard in your CRM. Precise AI that turns every piece of data into an action, and every action into an opportunity. The pipeline becomes magic. It’s up to you!”
Our other Scoring articles
AI Scoring with Sypher.ai beyond traditional scoring
In a recent Marketo Office Hour hosted by Merlin/Leonard, I had the pleasure of diving into the fascinating world of AI scoring with the founders of Sypher.ai. Our discussion shed light on the immense potential of artificial intelligence in transforming the landscape of lead scoring and marketing automation. As we ventured into the intricacies of Sypher.ai’s technology, it became evident that we are standing on the brink of a new era in digital marketing, one where AI scoring is not just an accessory but a necessity for businesses aiming to refine their marketing strategies and enhance customer engagement.
- 01:31 Presentation of the founders and history of Sypher
- 03:03 the Ideal Customer Profile
- 07:22 Requirements and setup
- 12:53 AI Lead Scoring
- 14:15 Sypher data in CRM or Marketo
- 15:17 Potential revenue detected
- 17:02 Funnel analytics
- 18:12 Sypher customization possibilities that beat the competitors
- 21:12 Sypher robustness and security
- 24:06 Questions and answers
AI Scoring: Beyond Traditional Boundaries
The conventional scoring systems, while functional, often hit a ceiling when it comes to adapting to the dynamic nature of customer behavior and preferences. Sypher.ai promises to transcend these limitations by leveraging artificial intelligence to offer a more nuanced and predictive scoring model. This AI-based scoring app does not just analyze static data; it learns from it, offering insights that are both deep and actionable.
The Sypher.ai Advantage
Sypher.ai stands out by going beyond mere lead scoring. It provides a comprehensive view of a lead’s journey, identifying the pivotal moments that indicate a higher likelihood of conversion. By integrating demographic, firmographic, and behavioral data, Sypher.ai’s algorithms can predict the next best action for each lead, tailoring marketing efforts to individual needs and significantly enhancing the chances of conversion.
Real-time Insights and Dynamic Adjustments
One of the most compelling aspects of Sypher.ai is its ability to recalibrate its algorithms in real-time based on new data. This ensures that the scoring model remains relevant and accurate, providing businesses with insights that reflect the latest trends and customer interactions. This feature is particularly crucial in a digital environment where customer behaviors and market dynamics can shift rapidly.
Privacy and Customization at Its Core
In our discussion, a strong emphasis was placed on privacy and data protection. Sypher.ai guarantees the safety of customer data, with measures in place to ensure compliance with GDPR and other privacy regulations. Moreover, the platform offers customization options that allow businesses to tailor the scoring model to their specific needs and objectives, ensuring that the insights generated are both relevant and actionable.
Looking Ahead: The Future of AI Scoring
As we concluded our conversation, it became clear that Sypher.ai is not just about optimizing lead scoring; it’s about reimagining the future of marketing automation. With plans to enhance its platform to recommend specific marketing actions for each lead, Sypher.ai is poised to become an indispensable tool for marketers seeking to navigate the complexities of customer engagement in the digital age.
In essence, AI scoring, as exemplified by Sypher.ai, represents a significant leap forward in our ability to understand and interact with potential customers. It heralds a new chapter in marketing automation, where data-driven insights pave the way for more personalized, effective, and engaging marketing strategies. As we embrace this future, it’s clear that AI scoring will play a pivotal role in shaping the success of businesses in the digital marketplace.