B2B marketing: activate a winning strategy combining automation, ABM and technological innovation.

Merlin/Leonard can help you align your teams, optimize your tools (Marketo, Demandbase) and generate sustainable growth.

They trust us

Your challenges

Generate qualified leads and sales meetings

Are your campaigns generating traffic but too few real leads? Let's move on to engaging, targeted customer journeys, from first click to appointment.

From volume to value: move from a lead-based logic to an account-based approach

Are your lead generation efforts not translating into business? It's time to focus your resources on the right accounts, at the right time.

Digital marketing: understanding changes and convincing management

The rules of marketing have changed: fewer clicks, more buyer autonomy. We help you formalize and sell this strategic shift internally.

Our expertise

Vision & Strategy

Take a step back and build a strategy tailored to the new rules of B2B marketing.

Seminar, diagnosis, strategic discussion or design of your ABM strategy: we'll help you set a clear, actionable vision.

Marketing Automation with Marketo

Maximize the impact of your Marketo instance: automation, campaigns, scoring, CRM synchronization...

Support, projects, audit or delegation: we adapt our interventions to your level of maturity.

Account-Based GTM with Demandbase

Move from volume logic to a key account-oriented strategy with Demandbase

Targeting, orchestration, intent signals, personalization: we support you at every stage of your ABM strategy.

Lead Generation with AI and Automation

Explore the opportunities offered by AI to detect intentions, segment or trigger actions automatically.

We work with you to design agile scenarios, augmented by AI, to generate more relevant leads with less effort.

Solution Partner DemandBase Specialist
Bronze Solution Partner Marketo Engage Specialist

We definitely have the right technology to unleash your Marketing creativity

Don’t be constrained in your strategy!

Marketo and Demandbase are central pieces and can be supplemented to support your entire strategy.

At Merlin/Leonard, we've chosen to work with a complete Marketing Stack. All of these solutions are firstly tested, used and integrated internally without having written a line of code.

This set of technologies allows us to best meet all the needs of our customers.

What they say about us...

Merlin/Leonard carried out more than 100 Marketing Automation and ABM projects since its creation with satisfied customers who continue to trust us.

...and why they say so!

At Merlin/Leonard, we are very attached to our customers, their progress towards the different levels of digital maturity and their success. Our philosophy is to support each of you towards total autonomy, especially on your Marketo and Demandbase platforms.

  • EMPATHY

    We put ourselves in our customers' shoes

  • COMMITMENT

    We fight for our customers

  • SUCCESS

    We always find a solution for our customers

  • AUTONOMY

    We empower our clients

Educate yourself for free!

From the most affordable to the most expert content, in all formats to pick up from: videos, articles, quizzes, infographics...

  • Why structuring your account hierarchy is essential in B2B

    Videos • 3 April 2025

    Find out why structuring your accounts into hierarchies is key to CRM, ABM and B2B marketing. Practical advice and examples.

  • 20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce

    Virtual roundtables • 2 January 2025

    Discover how Sypher’s AI, connected to Marketo and Salesforce, boosts your MQL conversion rates by 20%. Analysis, intelligent scoring and Next Best Action for a more efficient pipeline.

  • Marketing strategy: Jon Miller’s rules for the new B2B playbook

    Posts • 12 December 2024

    Revamp your B2B marketing strategy with Jon Miller’s new rules. Learn from past mistakes to succeed in an ever-changing marketplace.