Access Marketo Advanced self-paced training whenever you want ! For intermediate users, with assistance from certified experts. Price per person.
Terms of access: upon confirmation of registration
Marketo Advanced self-paced
Become autonomous on Marketo
- Ideal for intermediate users
- 172 videos of 7 hours in total with Sylvain Davril, the French Marketo expert
- 29 exercises to practice the lessons
- 33 quizzes to lock in your understanding
- Step-by-step guide to your event, nurturing and advanced nurturing programs
- A final evaluation
- 6 coaching sessions
- Qualiopi pack to finance your training (OPCO)!
- No prerequisites to access the training
1145€
A satisfaction rate of 4.8/5 on average for participants to date (13/07/2023)
+90
people have already completed the Advanced training to date (13/07/2023)
Training Objectives
You will deepen the notions covered in the First Steps and the Essentials, with the best tips and tricks from our experts.
You will practice by creating program templates that you can easily clone later to save time.
Workshops are designed to get you working in Marketo from the simplest to the most advanced campaign.
These campaigns, once completed, will be both models and production campaigns for the newsletter, events and your nurturing scenarios…
Our methodology is based on short videos, showing a feature, an exercise to do on your side to practice and a quick quiz to validate that you have assimilated the concept presented.
Campaigns created during the workshops
- Email campaign + A/B testing (Newsletter or prospecting campaign)
- Event / Webinar
- Nurturing and Advanced Nurturing
Reports will be created in each campaign.
And much more for successful marketing:
- The best examples of screenplays in Merlin/Leonard
- Sylvain’s tips
- Step-by-step guides to successful campaigns
- and answers to all your questions by our experts!
This course should be of particular interest to you if…
- You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
- You will be managing Marketo for your team and need to know the solution at your fingertips
- You must create and make available marketing campaign templates for other departments or subsidiaries
This training is not open to marketing agencies and consultants.
It is recommended to have previously completed the Marketo Essentials training to be able to take the Marketo Advanced training.
Gain full autonomy on Marketo and start creating your campaigns - Training's details
The prerequisites and objectives of the training
- Train on simple to more complicated campaigns
- Deepen your mastery of typical programs such as email blasts, content downloads, webinars, events etc.
- Go further by discovering new features and best practices
- Analyze the performance of these programs
- Build advanced nurturing programs
Nurturing Program
- Nurturing a story the French way, or the American way
- Examples of nurturing at Merlin/Leonard - Simple story
- Example 2 - Nurturing for Sales
- Example 3 - Nurturing post Boat Show
- The "Nurture" channel
- Creating the Nurturing Program and options
- Creation of sub-folders
- Creating content streams and options
- Beware of these two pitfalls
- Creating content emails
- Adding emails to content streams
- Smart Campagne adding people into Nurturing - Past Event
- Smart Campaign add people in Nurturing - Future Event
- Smart Campaign for Pause
- Smart Campaign to get out of Pause
- Smart Campaign for Stream Change - Score
- Smart Campaign for Stream Change - End of Stream
- Smart Campaign for managing "Engaged" status.
- Smart Campaign for managing "Form Filled-out" status
- Member Status. Should we manage it?
- Security - an email is only sent once
- Testing your Nurturing
Intermediate Assessment Nurturing Program
- 10 questions to validate your learning
Email A/B Test Program
- Preparing for the Email A/B test
- A/B testing on the subject line
- A/B testing on full emails
- A/B testing on the time of sending
- A/B testing on the sender
- Proceed with testing
- Analyze results during testing
- Analyze results after the test
- Optimal sample size calculation
- Non-delivered emails: communication limits
- Non-delivered emails: Smart Campaigns security
- Flow campaign activation oversight
Email Program - Advanced
- Introduction to the Emailing Program
- Checking the Email Channel
- Creating the Emailing Program
- Selecting the audience
- Email preparation
- Preparing status advancement Smart Campaigns (delivered, opened, clicked, multiple clicked, unsubscribe, bounced)
- Testing your email and campaign
- Analyze your sending with the Email Performance and Email Link Performance Report
- Marketo Tip on Better interpreting email perf with segmentations
- Marketo Tip on Better interpreting email perf with segmentations
- Marketo Tip on Cross-referencing Email Performance reports with segmentations
- Marketo tip on Personalize your emails with tokens
- Marketo tip on Email alerts to sales reps
- Marketo tip on Saving yourself shame by testing your images
- Marketo tip on Understanding why emails aren't delivered
Database - Advanced
- Marketo's important fields
- Presenting the details of a person
- Creating fields in Marketo
- Blocking fields in update
- Hiding fields
- For more information>Marketo tip on Not getting tangled up in creating Marketo fields
- For more information > Marketo tip on Easily finding the right information in Marketo
- Manual action on a person
Advanced Marketo Overview
- Why use Miro in addition to Marketo
- Advanced navigation in Marketo
- Link different Marketo instances together to easily switch or exchange programs
- View the marketo program library
- Subscribing to notifications
- Search by screen and global search
- Audit trail
- For more information > Marketo tip on Web Perso
- For more information > Implementing an effective naming standard
- Making good use of the community
- Using support
- Fighting click bots
Coaching Session #2
- Ask all your questions to a certified consultant!
- Check your knowledge acquisition together
Intermediate Assessment Email Program - Advanced
- 10 questions to validate your learning
Coaching Session #4
- Ask all your questions to a certified consultant!
- Check your knowledge acquisition together
Intermediate Assessment Event Program - Advanced
- 20 questions to validate your learning
Program Event
- Introduction to the Event Program on Miro
- Creating the Event Program
- Example of an actual targeting
- Analysis of a live M/L form
- Creating the form
- Importing Templates and analyzing Marketo templates
- Analysis of Merlin/Leonard Event template
- Creating the registration LP
- Changing the URL of its LP
- Making an LP dynamic with a segment
- Creating the thank you LP
- Emails presentation and invitation email creation
- Customizing the email
- Creating the follow-up emails
- Creating reminder emails
- Creating the smart campaign for invitation and reminder / follow-up emails
- Notification campaign in case of form completion
- Insert a "Save the Date"
- Use Addevent.com for Save the Date
- Use Date tokens for invitation sending campaign
- Alternative for sending reminders and follow-ups
- Campaigns to change Invited and Registered status
- Welcome registrants on the day with Marketo Event
- Verifying attendees in Marketo
- React to attendees' arrival with a welcome email
- Reacting to attendees' arrival with a text message
- After the event
- Import attendees with a list if no tablet
- Manage the "No Show"
- Post-event emails
Coaching Session #3
- Ask all your questions to a certified consultant!
- Check your knowledge acquisition together
Intermediate Assessment Email Program A/B Test - Advanced
- 10 questions to validate your learning
Coaching Session #1
- Ask all your questions to a certified consultant!
- Check your knowledge acquisition together
Advanced Nurturing Program
- Why "advanced" nurturing
- Introduction to an Advanced Nurturing Program
- Creating a dedicated channel for Default email programs within nurturing
- Creation of EM-1-1 Program and email cloning
- Creation of the smart campaign for email sending
- Status change smart campaigns
- Inserting the program into the nurturing stream
- Conclusion
Coaching Session #5
- Ask all your questions to a certified consultant!
- Check your knowledge acquisition together
Intermediate Assessment Nurturing Program - Advanced
- 10 questions to validate your learning
Coaching Session #6
- Ask all your questions to a certified consultant!
- Check your knowledge acquisition together
15%
Save 15% by choosing the Marketo First Step + Essentials + Advanced Pack self-paced now
What our clients say
Trained on the job by my colleagues, I was using Marketo without really understanding how it worked. The Marketo Essentials training course enabled me to fill this gap. I now have a good understanding of the specifics of each program, and can analyze the results of my campaigns more effectively. I can prepare my campaigns faster by following the method I've learned.
I appreciated being able to organize my time as I wished, at my own pace, and being able to come back to the videos. The coaching sessions with Vincent were very useful. He answered all my questions and pointed me in the right direction.
Marie-Hélène Pora
Customer Marketing Manager CEGOS
As a recent Marketo user, I was first trained in-house on the different graphic assets for emailing creation within a marketing department as a graphic designer, then I moved on to the automation side, and it was when I took this step that I turned to Merlin/Leonard's training courses.
I needed to follow a didactic training course run by professionals. The complete training course enabled me to go back over what I'd learned with a different eye, and also to discover new functionalities. It enabled me to broaden my field of action and validate my skills. I highly recommend Merlin/Leonard's training courses.
David De Sousa
Marketing Automation Specialist TD Synnex
Before embarking on this training course, I had no notion of Marketing Automation and even less of Marketo.
The Merlin/Leonard training course enabled me to explore the tool's initial functionalities, to discover the pillars of Marketing Automation and also to delve deeper into more complex subjects.
Thanks to Sylvain's pedagogy, the modules of this e-learning course are accessible to everyone, from beginners to more advanced users.
I was delighted to be able to take the Essentials and Advanced modules on my own.
The e-learning formula is interesting because it allows you to practice regularly and progress at your own pace whenever you have free time. I can't recommend Merlin/Leonard's self-paced training enough!
Julie Duhil
Junior Marketing Project Manager My Money Bank
Being fairly new to using Marketo, I followed the Merlin/Leonard self-paced training course. I started with the First Steps trainingn then Essentials, to finish with the Advanced.
These trainings are very well detailed and allow to appropriate ourselves the Marketo tool in a record time and understand its different uses.
The course makes us develop our skills and the exercises allow us to put the theory acquired into practice. Finally, Sylvain and Vincent were both very available when I had questions or comments which, again, is a real plus during e-learning training.
Michaël Detailleur
Lead Generation Marketer Generix Group
I use Marketo daily in my professional activity, and this training allowed me to better understand, integrate practices and tips to save time and optimize my use of Marketo.
I was able to progress at my own pace, the training is divided into modules composed of short theoretical videos, followed by quizzes, exercises to properly integrate each stage. It is therefore a very concrete training that allows you to understand and immediately apply the learning.
The coaching sessions also allow you to answer practical questions.
I recommend this training, whatever the level, to train concretely and at your own pace and to have immediate results.
Mariko De Frenne
Marketing Manager Abilways
Having never used the Marketo marketing automation tool before, I needed a comprehensive training course on the tool and its many features. As I already had some knowledge of another tool in my previous experience, I opted for a 100% digital training course, interspersed with videoconference sessions with an expert, available to go deeper into a subject or ask questions on certain points I was still confused about.
This training course was really very clear and rich, thanks in particular to the direct application in concrete examples of each function explained. What's more, the availability of the Merlin/Leonard team and the clarity of the explanations given enabled me to become autonomous with this tool very quickly and to be able to apply this training directly in my daily work.
I highly recommend this training course, and advise you to choose the most complete package to become completely at ease with the Marketo tool.
Marion Reynaud
Marketing Manager Coffreo
Our certified consultants
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Sylvain DavrilLeonard & Marketo ArchitectFor the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.
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Anne-Sophie MazurekCertified Senior Marketo ConsultantPassionate about marketing, strategy and CRM, Anne-Sophie is a qualified, dynamic and professional consultant with a wide range of skills from consulting to operations in marketing, strategy, customer relationship management, digital, events, project management and business development acquired during more than 10 years of experience within international premium brands in France and abroad.
Access our self-paced Marketo Advanced training now !
Only 1.145€ per person!
Do you have people with disabilities among the participants?
Please contact us to set up the procedure to allow participation in the best conditions.
Frequently Asked Questions
You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended.
The training requires an basic knowledge of Marketo. We recommend that you have taken the Marketo Essentials training before the Marketo Advanced training, and that you have an Admin access.
If you do not have access to a Marketo instance, do not hesitate to contact us
At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).
Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.
All our trainers are Marketo Certified Expert certified. They also have the particularity of being daily users of the tool as consultants, in addition to their training activity. They’ll gladly share their best tips and tricks for getting the most out of Marketo.