Build your Marketo expertise with a certified consultant in five days, and reinforce your learning with the online version for 90 days, for beginners and intermediate users.
Price for the 1st person, 50% discount, from the 2nd person onwards
Terms of access: access to training from the day following confirmation of registration, depending on the availability of the instructor
Full Pack Marketo First Steps + Essentials + Advanced Instructor-Led + Self-Paced
Become autonomous on Marketo with the expertise of a certified consultant backed up by self-paced reviews
- Ideal for beginners who want to become Marketo experts
- A dedicated coach to accompany you and answer all your questions
- 316 videos of 14 hours in total with Sylvain Davril, the Marketo expert
- 82 exercises to practice the lessons
- 96 quizzes to lock in your understanding
- In-Depth Guide of the Email Program Template and A/B Testing
- Step-by-step guide of your gated content, event, nurturing and advanced nurturing programs
- 3 final evaluations
- Qualiopi pack to finance your training (OPCO)!
- No prerequisites to access the training
3995€
A satisfaction rate of 4.8/5 on average for participants on all our trainings to date (13/07/2023)
+120
people have already completed our Marketo trainings to date (13/07/2023)
Training Objectives
Marketo First Steps
You start by learning about Marketo and its email marketing program in the First Steps training. You’ll make your first email, your first targeting, and your first send.
Marketo Essentials
You then take a more comprehensive guided tour of Marketo and the 4 main modules in Marketo Essentials . You put it into action by creating your first brochure download program. You’ll make your first emails, forms, landing pages; create your first batch and trigger smart campaigns, your first targeting, and your first send.
Well done! At the end of this training, you’ll be able to put your value-added content online and start collecting leads!
Marketo Advanced
You’ll then delve deeper into the concepts covered in First Steps and Essentials, with the best tips and tricks from our experts; and create more advanced campaigns in Marketo Advanced: webinar, nurturing and advanced nurturing. You’ll be able to easily clone them later to save time.
The workshops are designed to get you working in Marketo from the simplest campaign to the most advanced.
These campaigns, once completed, will be both templates and production campaigns for newsletter, events and your nurturing scenarios…
Our methodology is based on alternating explanations of Marketo fundamentals, practical exercises and validation with the instructor.
You will reinforce your learning with short videos, showing a feature, an exercise to do on your side to practice and a quick quiz to validate that you have assimilated the notion presented
Campaigns created during the workshops
- Email campaign + A/B testing (Newsletter or prospecting campaign)
- Event / Webinar
- Nurturing and Advanced Nurturing
Reports will be created in each campaign.
And much more for successful marketing
- The best examples of screenplays in Merlin/Leonard
- Sylvain’s tips
- Step-by-step guides to successful campaigns
- and answers to all your questions thanks to our experts!
This course should be of particular interest to you if…
- You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
- You will be managing Marketo for your team and need to know the solution at your fingertips
- You must create and make available MArketing campaign templates for other departments or subsidiaries
This training is not open to marketing agencies and consultants.
What our clients say
As a recent Marketo user, I was first trained in-house on the different graphic assets for emailing creation within a marketing department as a graphic designer, then I moved on to the automation side, and it was when I took this step that I turned to Merlin/Leonard's training courses.
I needed to follow a didactic training course run by professionals. The complete training course enabled me to go back over what I'd learned with a different eye, and also to discover new functionalities. It enabled me to broaden my field of action and validate my skills. I highly recommend Merlin/Leonard's training courses.
David De Sousa
Marketing Automation Specialist TD Synnex
Sylvain, who trained us, was able to adapt to our needs and existing knowledge and help us with both structural/organizational points and more technical/practical details. He gave us perspectives on more advanced marketing automation projects.
A clearer vision of the tool and more serene use after this training.
Charlette Gauthier
Marketing Manager HEC
Many thanks to Sylvain for his pedagogy, his passion for marketing automation and his patience. This training course has enabled me to become more autonomous with the Marketo tool, and to significantly reduce the time spent on it.
Déborah Pambi
Growth Marketing HEC
Sylvain gave us a clearer vision of the tool and its functionalities, and showed us just how far we can go in its day-to-day use. This training has also projected us towards more advanced uses in marketing automation, which we can't wait to put in place.
A big thank you to Sylvain for your pedagogy, your obvious passion for marketing automation and your patience.
Evelina Tetu
Senior Marketing Manager HEC
This training is essential to discover the functioning and the possibilities of Marketo. Vincent shows pedagogy and adapts to his audience, either to linger on sticking points or to accelerate the pace when you master certain marketing aspects. At the same time, I discovered a pragmatic working method that allows me to avoid many mistakes. I recommend Merlin/Leonard to any marketer who wants to learn how to use Marketo to achieve performance
Grégory Coste
Digital marketing consultant trainer Appwizer
As a B2B Marketing Ops specialist, I like to know what products my clients are using or could use. So I took the Marketo training offered by Merlin/Leonard. A big thank you to Sylvain for his pedagogy and his complete, well structured approach. Many exercises were proposed to us to take action and test our understanding. Exchanging with other participants also allowed new ideas to emerge and to share trends.
Béatrice Loriot
Marketing Ops Specialist Béautiful Number
As a user of Marketo for a few years, some aspects of the solution were familiar to me, others much less so. Thanks to this certification preparation course, I was able to review all the functionalities and best practices in Marketing Automation. But above all, it allowed me to understand the subtleties of testing thanks to numerous practical exercises and pre-tests organized during these 3 days. I highly recommend this training if you want to be Marketo certified.
Laetitia Glet-Demery
Demand Generation Manager CrossKnowledge
Already a user of a marketing automation tool, I had specific questions about the blockages I had encountered. Sylvain being a user himself, we were able to talk about best practices. We discussed concrete cases and started creating my first campaigns together. Sylvain was able to adapt to our business issues, to my level of knowledge of marketing automation and to our priorities. More than an integrator, he acted as an advisor. With pedagogy, he guided me in my reflection on my past mistakes and on the possibilities offered by a marketing automation tool. Thank you Sylvain!
Véronique Serres
Digital Marketing Manager Infopro
Very good training from Vincent who adapted to our needs and allowed us to go even further!
Tanguy Nicolas
Inbound Marketing Project Manager Winbound
The Merlin/Leonard Essentials training proved to be indispensable to our on-boarding on the solution. Sylvain knew how to popularize and dedicate Marketo, which is very powerful but extremely complex, especially when it comes to setting up the tool. Sylvain allows us to save a precious time at each of his interventions and reassures us about our initiatives, before their implementation. Sylvain's dual marketing/technical skills are a real plus and we consider him more of a partner than an integrator. I can only recommend Merlin/Leonard if you are embarking on the Marketo adventure.
Natacha Parvez
Customer Marketing Manager Infopro Digital Leads
A big thank you to Sylvain for the Marketo Essentials training. A very well constructed two day course that covers many aspects: data model customization, data integration, building marketing assets and an end-to-end campaign... and more generally understanding the pillars of Marketo. Sylvain is an experienced integrator and trainer, expert in the Marketo solution and CRM systems but also extremely educational. Able to juggle business issues to the most technical subjects, all explained with simplicity!
Glwadys Rialland
Marketing Automation Specialist Adobe
Very satisfied with the proposed training, good advice, a trainer who listens. We had the time to deepen and personalize the training so that it meets our real needs. I highly recommend it!
Naowelle Tocchio-Paris
Marketing Assistant Trimble Solutions France
We followed the Advanced training during 4 days with Vincent. The content was clear, practical and tailored to the reality of our business. The benefits are immediate, both in terms of campaign programming and reporting. We highly recommend it!
Thomas Boykin
CRM and Marketing Automation Manager Agence France Presse
Our certified consultants
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Sylvain DavrilLeonard & Marketo ArchitectFor the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.
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Anne-Sophie MazurekCertified Senior Marketo ConsultantPassionate about marketing, strategy and CRM, Anne-Sophie is a qualified, dynamic and professional consultant with a wide range of skills from consulting to operations in marketing, strategy, customer relationship management, digital, events, project management and business development acquired during more than 10 years of experience within international premium brands in France and abroad.
Access our Complete Pack Marketo First Steps + Essentials + Advanced Instructor-led + self-paced Now
Only 3,995€ per person!
Do you have people with disabilities among the participants?
Please contact us to set up the procedure to allow participation in the best conditions.
Frequently Asked Questions
You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended. The training does not require any basic knowledge of Marketo.
If you do not have access to a Marketo instance, do not hesitate to contact us.
At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).
Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.
All our trainers are Marketo Certified Expert certified. They also have the particularity of being daily users of the tool as consultants, in addition to their training activity. They’ll gladly share their best tips and tricks for getting the most out of Marketo.