Find out how to track your site visitors with Marketo

👑 Discover the new Marketo Tip! Track visitors to your site with Marketo. 👀

As the ruler of your domain, imagine wanting to know the visitors exploring your lands each week. 🏰

In this new episode of Marketo Tip by Merlin/Leonard, I present an incredible trick to fulfill this quest: subscribing to specific reports via Marketo. 📊

Under the guidance of Sylvain Davril, founder of Merlin/Leonard, learn how to configure the “Company Web Activity” and “Web Page Activity” reports to include anonymous visitors. Never miss a visit to your site again! 🌐

Imagine receiving a compilation of companies that visited your site every Monday morning, allowing you to explore the visitors and guilds traversing your online kingdom. And to go even further, track individual visitors and identify those who remain anonymous. 💼

In this video, discover how to save these reports and manage your Marketo subscriptions with ease. Whether you’re on the analytics or marketing side, adjust your subscriptions according to your needs and gain a clear vision of your digital realm. 📈

Don’t miss this opportunity to become an informed ruler by tracking visitors to your site with Marketo! Subscribe now to this Marketo Tip and uncover the mysteries of your online kingdom. 🔍

And don’t forget to join us every Friday at 10 AM for a free one-hour discussion, Q&A, and exchange on Marketo best practices

Know how to interpret Marketo emailing reports

👑 Arthur, noble king of Camelot, are you lost in the meandering numbers of Marketo’s email reports?

Fear not, the devoted team of knights at Merlin/Leonard is here to rescue you!

For this first Marketo Tip, Sylvain Davril, our fearless founder and the Leonard of the team, sets off on a quest to make you a master in interpreting your email campaign statistics. 🧙‍♂️

In this epic adventure:

📊 Exploration of esoteric performance indicators for email campaigns
📧 Deciphering of hard bounce and soft bounce, these cryptic terms
⏰ Analysis of send times to captivate your audience
🔍 Confrontation of data in the legendary Email Performance and Email Link Performance reports

Join the round table of Merlin/Leonard and demystify email reporting with Marketo. Subscribe to our channel to not miss the next Marketo Tips that will lead you to marketing glory! 🏰

And join us every Friday at 10 am for a free hour of dialogue, questions, and exchanges on Marketo’s best practices.

Revolutionize Your Marketing with Beautiful Marketo Email and LPs Templates via OTOWUI

Hello, I’m Sylvain Davril from Merlin/Leonard. Today, I’d like to share with you a breakthrough in the creation of beautiful Marketo email and LPs templates: the revolutionary OTOWUI solution, designed by Charles Thiery.

00:44 Comparative analysis
05:01 OTOWUI presentation and Branding management
10:48 Email Template creation Netflix Example
18:38 Content added through RSS
21:01 Email Template advanced settings
21:31 OTOWUI Email pushed in Marketo
27:18 Marketo form on LP
30:35 Advanced settings (css, jscript, custom fonts)
33:40 How does Otowui guarantee rendering?
37:20 Offer structure
41:00 GDPR

The importance of First Impressions in Marketing

In digital marketing, visual impact is king. The emails and LPs you create are your brand’s ambassadors. With Marketo, I explored various avenues – from free templates to more elaborate solutions – but each option had its limitations, whether in terms of design, flexibility or functionality.

The OTOWUI Solution: A Paradigm Shift to finally get beautiful Marketo email and LPs templates

That’s where OTOWUI comes in. This SaaS solution gives you the freedom and tools to create Marketo email and LP templates that are both aesthetically pleasing and functional. With OTOWUI, you benefit from :

Intuitive creation: a drag-and-drop process that simplifies design, accessible even to those who aren’t technically inclined.
Dynamic designs: add elements such as animations and parallax effects to captivate your audience.
Compatibility and reliability: templates that display perfectly on all email clients, without worrying about bugs.
Total integration with Marketo, ensuring perfect synergy between tools.

OTOWUI in Action: Case Study with Netflix

During a Marketo Office Hours session, Charles brilliantly demonstrated OTOWUI’s ability to create templates for an iconic brand like Netflix. He showed how, step by step, we could develop a coherent branding, insert logos, choose fonts and colors, and integrate all this into elegant and effective email and LP templates.

Flexibility and customization

What makes OTOWUI so special is its ability to adapt to the specific needs of each brand. You can, for example, create a branding specific to your company, ensuring consistency and instant recognition of your marketing communications.

Conclusion: A New Era for Marketo Models

In short, OTOWUI is more than just a tool; it’s a strategic ally for any Marketo user wishing to stand out from the crowd with beautiful Marketo email and LPs templates. The combination of an intuitive interface, unrivalled flexibility and seamless integration with Marketo makes OTOWUI a must-have solution in the digital marketing landscape.

Join us at upcoming Marketo Office Hours sessions to find out more about OTOWUI and how it can transform your marketing strategies.

Rediscover the Power of Your Marketing: Marketo-CRM Integration with Vertify

In the vast world of digital marketing magic, seamless integration between Marketo and your CRM represents the Holy Grail of efficiency and automation. At Merlin/Leonard, we’ve always advocated the symbiosis of technology and creativity to produce memorable customer experiences. Today, I’d like to share with you a magic potion that will transform the way you see and use Marketo with your CRM: Vertify.

The Bridge between Worlds: Marketo and CRM

Imagine a world where your Marketo tool and your CRM converse in a fluid language, without interpretation or loss of information. Where each piece of data finds its precise place, as if Leonardo da Vinci himself had designed this precision mechanism. Adobe Marketo has already provided us with bridges to Salesforce and MS Dynamics, but the picture remains incomplete.

The reality of custom integrations is often an epic worthy of Arthurian quests: long, full of pitfalls, and all too often abandoned after the first battle with the dragon of technical complexity. The cost of these lost battles? Slower time-to-market, inaccurate decisions and data lost along the way.

VertifyData: The Alliance of Titans

In our quest for a solution, we discovered Vertify. Like Leonard’s inventions, Vertify is a breakthrough, offering near-native integrations between Marketo and a myriad of CRMs – Pipedrive, SugarCRM, ZohoCRM, not to mention the titans Salesforce and MS Dynamics.

Why dwell on Salesforce and Dynamics, you might ask, when native integrations exist? The answer is simple: for those who, in their quest for excellence, seek to go beyond known limits. Whether it’s to enrich information flows, for greater control over integration, or for the modern Holy Grail – connecting one Marketo to two Salesforce – Vertify presents itself as the magician who binds these disparate worlds together.

An Epic Journey to Integration with Vertify

In our recent #marketoofficehour, we delved into the inner workings of Vertify, revealing how this solution can revolutionize integration between Marketo and CRM. With Vertify, integrations are no longer a tortuous labyrinth but a straight path, cleared of the obstacles that hamper innovation and responsiveness.

Vertify speeds up the integration process, making connections between Marketo and various CRMs as seamless and predictable as the workings of a Vinci clock. It opens up previously unexplored possibilities, such as real-time data management and precise control over information synchronization.

Conclusion: the dawn of a new era

Marketo-CRM integration with Vertify isn’t just a technical improvement; it’s a giant step towards harmony between your marketing and sales tools. It’s the promise of a less perilous, more fruitful adventure, in which every piece of data finds its legend in the ledger of your marketing strategy.

At Merlin/Leonard, we’re ready to accompany you on this adventure, armed with our expertise and our passion for the magic of digital marketing. Vertify is our latest ally in this quest, proving once again that when magic meets genius, the real enchantment begins.

For those interested in exploring these new lands, I invite you to join us in our next #marketoofficehour session. Together, let’s discover how Vertify can transform your Marketo-CRM world into a realm of infinite possibilities.

Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!

What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo Landing pages and emails most useful ?

You will find the recording of one of our latest Marketo Office Hour.

👇 Here are the functionalities we have shown

Feel free to reach out for your next assets set !

#marketingautomation #landingpages #emailmarketing

Landing Pages

00:49 Glass effect on form
01:07 Elevator” form
01:33 LP is a mirror of the web site
01:45 Sticky banner
01:54 Automatically format normal images into the right shapes
02:42 Advanced carousels on LP
03:13 LP in Hebrew
03:33 Calendars for Events
04:40 Advanced carousels 2 on LP
05:15 3D Effects applied automatically on images
05:51 Sliding or pop-up forms
07:38 Cookie manager on LP
- Empty cookies on demand or automatically
- Deposit Marketo cookie only after explicit acceptance
09:25 Limit the number of places for events
10:18 Recover and fill UTMs after bounce
11:48 Hide all or part of an LP by password
12:39 Block a video after 30 seconds
13:51 Custom pop-up (Web perso like)
15:00 Reorganization of dynamic modules

Forms

16:10 Different ways to integrate forms and advanced layout
18:00 Controls on fields (e.g. email domains for competitors)
21:00 Advanced data transmission to the Data Layer
21:40 Multi-step form & Pre-filling
23:00 Progressive Profiling adapted to the customer journey
28:43 Auto-filling (Company for example) and Cleaning / filling of data
29:45 Advanced fields controls
30:27 Shortcut to sales
31:33 Preference Center
- Hide / Show Data
- Personal data, companies, consents and preferences
- Right to be forgotten, to information, pause
28:25 Global preference center with map

Emails

35:10 Respect the constraints of the different email clients
36:22 Insert beautiful photos
37:29 Customize emails with Marketo tokens, segmentations, and dynamic behavioral banners

Improve your emails’ engagement through personal videos

Complete integration of Marketo and Google Analytics

Magical personalization of emails with Velocity Script

Make a good first impression with Web Personalization

Landing pages best practices

Acquisition Tracking

Breaking Silos: How Marketo CRM Synchronization Transforms Sales and Marketing Strategies

Synchronization between Marketo and a CRM is a cornerstone of marketing automation strategy for many companies. This article explores in depth how this integration can transform your approach to marketing and customer relationship management, with a particular focus on “Marketo CRM synchronization”.

Sylvain opens up his Marketing Automation – Marketo – and CRM – Salesforce – to show us the secrets of this native integration, and the best practices for getting the most out of it.

00:00 The end-to-end lifecycle. What happens when Marketing Automation is integrated into CRM? Definition of the Qualification / Enrichment / Conversion / Deduplication processes.
06:30 The difference between Lead and Contact. Why Marketing prefers to use the Lead to receive information from the Lead.
08:30 Question: can we send an alert to sales when a lead is converted?
12:25 The Revenue Cycle Model becomes available when synchronization is implemented.
13:20 Marketo’s Program Analyzer and Revenue Attribution Engine
15:10 The Opportunity Influence Analyzer
16:36 How Marketo CRM synchronization works
18:50 Impact of synchro on Marketo fields
20:30 Question: I have MS dynamics and some fields are not mapped.
21:30 Possibility of remapping or merging fields with Marketo support
22:08 Choice of default synchronization parameters on the Marketo side
24:25 Marketo iframes to insert into CRMs and Interesting moments
25:50 Transferring people from MArketo to CRM and the Lead Life Cycle program
27:20 Filters, triggers and actions possible in CRM from Marketo thanks to synchro
30:00 Impact of partitions on the lead life cycle and scoring
31:30 Question: why only one campaign to drive leads to CRM? and key management between Marketo and CRM
37:48 Question: what happens if a sales rep adds a person to a Salesforce campaign that is synchronized with Marketo?
41:19 Salesforce – Marketo custom object synchronization – Quizzes example

The importance of Marketo CRM synchronization

Synchronization between Marketo and a customer relationship management (CRM) system creates an essential bridge between marketing and sales, enabling a unified view of the customer journey. This integration offers a multitude of benefits, including improved lead qualification, sales and marketing alignment, and optimized marketing campaigns.

How does synchronization work?

Marketo CRM synchronization enables a two-way exchange of information. On the one hand, lead data generated by marketing activities in Marketo is transmitted to the CRM, where it can be used by the sales team for targeted follow-up. On the other, information gathered by the sales team in the CRM can be sent back to Marketo to refine marketing automation strategies.

Benefits of Marketo CRM Synchronization

Improved lead qualification: By synchronizing lead scores and demographic data from Marketo with the CRM, sales teams can prioritize the hottest leads and increase conversion rates.
Campaign personalization: Information gathered in the CRM can help personalize Marketo campaigns, ensuring that marketing messages are aligned with the specific needs and interests of each prospect.
ROI tracking: The integration makes it possible to track the effectiveness of marketing campaigns by directly measuring their impact on sales, making it easier to optimize marketing spend.

Steps to successful synchronization

System preparation: Before synchronization, it’s crucial to ensure that data fields in Marketo and CRM are correctly mapped, and that data is cleansed to avoid duplication.
Lead management: Clearly define how leads will be transferred between Marketo and CRM, including qualification criteria and handover processes between marketing and sales teams.
Monitoring and optimization: Once synchronization has been implemented, it is essential to monitor data flows between systems and continuously optimize processes to maximize efficiency.

Challenges and solutions

While Marketo CRM synchronization offers many benefits, it can also present challenges, particularly in terms of data management and communication between teams. To overcome these obstacles, we recommend establishing clear data management protocols, training teams on synchronization processes, and encouraging close collaboration between marketing and sales departments.

Conclusion

Marketo CRM synchronization is a powerful practice that can significantly improve the effectiveness of your marketing and sales efforts. By ensuring seamless integration between these systems, companies can deliver a consistent, personalized customer experience, increase conversions and accurately measure the ROI of their marketing campaigns. With careful planning and careful execution, Marketo CRM synchronization can become a major strategic lever for your business.