Stop the press ! How to correctly stop a launched Marketo Campaign !
🔮 Marketo Tip #03: Stop Your Marketo Campaigns with Ease and Avoid Problems! 👑
Hello everyone, it’s Sylvain Davril, founder of the team. Today, we tackle a delicate situation in Camelot. Our dear King Arthur has organized the grand annual ball, and guess what? It’s a resounding success! The venue is packed, and now Arthur wants to prevent sending the originally planned reminders.
In this video, I’ll show you how to effectively stop your Marketo campaigns without any hassle. We’ll go through the key steps to follow, including the waiting stages. Because nobody wants to disappoint those who have already registered by telling them there’s no more space, right?
I’ll share with you a simple method to create a new campaign, which I’ve named “Stop the Press,” to gracefully remove individuals who are in the waiting stage of the campaign. With a specific action, you can safely remove them from the flow without risking any disruptions. And of course, let’s not forget about the reminders for the already registered participants. I’ll explain how to set up a data recovery campaign to send these reminders without difficulty.
🔮 By following these tips, you’ll be able to successfully end your Marketo campaigns while preserving your reporting metrics and gaining a clear understanding of what happened. Whether you’re a marketing expert or looking to enhance your skills, this video is a must-watch! Don’t miss out on this essential Marketo tip.
Subscribe to our channel and join us for more marketing tips and advice. Stay connected, my friends!
I’m pleased to invite you to join us every Friday at 10 AM for a free hour of discussion, questions, and exchanges on Marketo best practices.
Find out how to track your site visitors with Marketo
👑 Discover the new Marketo Tip! Track visitors to your site with Marketo. 👀
As the ruler of your domain, imagine wanting to know the visitors exploring your lands each week. 🏰
In this new episode of Marketo Tip by Merlin/Leonard, I present an incredible trick to fulfill this quest: subscribing to specific reports via Marketo. 📊
Under the guidance of Sylvain Davril, founder of Merlin/Leonard, learn how to configure the “Company Web Activity” and “Web Page Activity” reports to include anonymous visitors. Never miss a visit to your site again! 🌐
Imagine receiving a compilation of companies that visited your site every Monday morning, allowing you to explore the visitors and guilds traversing your online kingdom. And to go even further, track individual visitors and identify those who remain anonymous. 💼
In this video, discover how to save these reports and manage your Marketo subscriptions with ease. Whether you’re on the analytics or marketing side, adjust your subscriptions according to your needs and gain a clear vision of your digital realm. 📈
Don’t miss this opportunity to become an informed ruler by tracking visitors to your site with Marketo! Subscribe now to this Marketo Tip and uncover the mysteries of your online kingdom. 🔍
And don’t forget to join us every Friday at 10 AM for a free one-hour discussion, Q&A, and exchange on Marketo best practices
Know how to interpret Marketo emailing reports
👑 Arthur, noble king of Camelot, are you lost in the meandering numbers of Marketo’s email reports?
Fear not, the devoted team of knights at Merlin/Leonard is here to rescue you!
For this first Marketo Tip, Sylvain Davril, our fearless founder and the Leonard of the team, sets off on a quest to make you a master in interpreting your email campaign statistics. 🧙♂️
In this epic adventure:
- 📊 Exploration of esoteric performance indicators for email campaigns
- 📧 Deciphering of hard bounce and soft bounce, these cryptic terms
- ⏰ Analysis of send times to captivate your audience
- 🔍 Confrontation of data in the legendary Email Performance and Email Link Performance reports
Join the round table of Merlin/Leonard and demystify email reporting with Marketo. Subscribe to our channel to not miss the next Marketo Tips that will lead you to marketing glory! 🏰
And join us every Friday at 10 am for a free hour of dialogue, questions, and exchanges on Marketo’s best practices.
Revolutionize Your Marketing with Beautiful Marketo Email and LPs Templates via OTOWUI
Hello, I’m Sylvain Davril from Merlin/Leonard. Today, I’d like to share with you a breakthrough in the creation of beautiful Marketo email and LPs templates: the revolutionary OTOWUI solution, designed by Charles Thiery.
- 00:44 Comparative analysis
- 05:01 OTOWUI presentation and Branding management
- 10:48 Email Template creation Netflix Example
- 18:38 Content added through RSS
- 21:01 Email Template advanced settings
- 21:31 OTOWUI Email pushed in Marketo
- 27:18 Marketo form on LP
- 30:35 Advanced settings (css, jscript, custom fonts)
- 33:40 How does Otowui guarantee rendering?
- 37:20 Offer structure
- 41:00 GDPR
The importance of First Impressions in Marketing
In digital marketing, visual impact is king. The emails and LPs you create are your brand’s ambassadors. With Marketo, I explored various avenues – from free templates to more elaborate solutions – but each option had its limitations, whether in terms of design, flexibility or functionality.
The OTOWUI Solution: A Paradigm Shift to finally get beautiful Marketo email and LPs templates
That’s where OTOWUI comes in. This SaaS solution gives you the freedom and tools to create Marketo email and LP templates that are both aesthetically pleasing and functional. With OTOWUI, you benefit from :
- Intuitive creation: a drag-and-drop process that simplifies design, accessible even to those who aren’t technically inclined.
- Dynamic designs: add elements such as animations and parallax effects to captivate your audience.
- Compatibility and reliability: templates that display perfectly on all email clients, without worrying about bugs.
- Total integration with Marketo, ensuring perfect synergy between tools.
OTOWUI in Action: Case Study with Netflix
During a Marketo Office Hours session, Charles brilliantly demonstrated OTOWUI’s ability to create templates for an iconic brand like Netflix. He showed how, step by step, we could develop a coherent branding, insert logos, choose fonts and colors, and integrate all this into elegant and effective email and LP templates.
Flexibility and customization
What makes OTOWUI so special is its ability to adapt to the specific needs of each brand. You can, for example, create a branding specific to your company, ensuring consistency and instant recognition of your marketing communications.
Conclusion: A New Era for Marketo Models
In short, OTOWUI is more than just a tool; it’s a strategic ally for any Marketo user wishing to stand out from the crowd with beautiful Marketo email and LPs templates. The combination of an intuitive interface, unrivalled flexibility and seamless integration with Marketo makes OTOWUI a must-have solution in the digital marketing landscape.
Join us at upcoming Marketo Office Hours sessions to find out more about OTOWUI and how it can transform your marketing strategies.
Rediscover the Power of Your Marketing: Marketo-CRM Integration with Vertify
In the vast world of digital marketing magic, seamless integration between Marketo and your CRM represents the Holy Grail of efficiency and automation. At Merlin/Leonard, we’ve always advocated the symbiosis of technology and creativity to produce memorable customer experiences. Today, I’d like to share with you a magic potion that will transform the way you see and use Marketo with your CRM: Vertify.
The Bridge between Worlds: Marketo and CRM
Imagine a world where your Marketo tool and your CRM converse in a fluid language, without interpretation or loss of information. Where each piece of data finds its precise place, as if Leonardo da Vinci himself had designed this precision mechanism. Adobe Marketo has already provided us with bridges to Salesforce and MS Dynamics, but the picture remains incomplete.
The reality of custom integrations is often an epic worthy of Arthurian quests: long, full of pitfalls, and all too often abandoned after the first battle with the dragon of technical complexity. The cost of these lost battles? Slower time-to-market, inaccurate decisions and data lost along the way.
VertifyData: The Alliance of Titans
In our quest for a solution, we discovered Vertify. Like Leonard’s inventions, Vertify is a breakthrough, offering near-native integrations between Marketo and a myriad of CRMs – Pipedrive, SugarCRM, ZohoCRM, not to mention the titans Salesforce and MS Dynamics.
Why dwell on Salesforce and Dynamics, you might ask, when native integrations exist? The answer is simple: for those who, in their quest for excellence, seek to go beyond known limits. Whether it’s to enrich information flows, for greater control over integration, or for the modern Holy Grail – connecting one Marketo to two Salesforce – Vertify presents itself as the magician who binds these disparate worlds together.
An Epic Journey to Integration with Vertify
In our recent #marketoofficehour, we delved into the inner workings of Vertify, revealing how this solution can revolutionize integration between Marketo and CRM. With Vertify, integrations are no longer a tortuous labyrinth but a straight path, cleared of the obstacles that hamper innovation and responsiveness.
Vertify speeds up the integration process, making connections between Marketo and various CRMs as seamless and predictable as the workings of a Vinci clock. It opens up previously unexplored possibilities, such as real-time data management and precise control over information synchronization.
Conclusion: the dawn of a new era
Marketo-CRM integration with Vertify isn’t just a technical improvement; it’s a giant step towards harmony between your marketing and sales tools. It’s the promise of a less perilous, more fruitful adventure, in which every piece of data finds its legend in the ledger of your marketing strategy.
At Merlin/Leonard, we’re ready to accompany you on this adventure, armed with our expertise and our passion for the magic of digital marketing. Vertify is our latest ally in this quest, proving once again that when magic meets genius, the real enchantment begins.
For those interested in exploring these new lands, I invite you to join us in our next #marketoofficehour session. Together, let’s discover how Vertify can transform your Marketo-CRM world into a realm of infinite possibilities.
Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!
What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo Landing pages and emails most useful ?
You will find the recording of one of our latest Marketo Office Hour.
👇 Here are the functionalities we have shown
Feel free to reach out for your next assets set !
#marketingautomation #landingpages #emailmarketing
Landing Pages
- 00:49 Glass effect on form
- 01:07 Elevator” form
- 01:33 LP is a mirror of the web site
- 01:45 Sticky banner
- 01:54 Automatically format normal images into the right shapes
- 02:42 Advanced carousels on LP
- 03:13 LP in Hebrew
- 03:33 Calendars for Events
- 04:40 Advanced carousels 2 on LP
- 05:15 3D Effects applied automatically on images
- 05:51 Sliding or pop-up forms
- 07:38 Cookie manager on LP
- Empty cookies on demand or automatically
- Deposit Marketo cookie only after explicit acceptance
- 09:25 Limit the number of places for events
- 10:18 Recover and fill UTMs after bounce
- 11:48 Hide all or part of an LP by password
- 12:39 Block a video after 30 seconds
- 13:51 Custom pop-up (Web perso like)
- 15:00 Reorganization of dynamic modules
Forms
- 16:10 Different ways to integrate forms and advanced layout
- 18:00 Controls on fields (e.g. email domains for competitors)
- 21:00 Advanced data transmission to the Data Layer
- 21:40 Multi-step form & Pre-filling
- 23:00 Progressive Profiling adapted to the customer journey
- 28:43 Auto-filling (Company for example) and Cleaning / filling of data
- 29:45 Advanced fields controls
- 30:27 Shortcut to sales
- 31:33 Preference Center
- Hide / Show Data
- Personal data, companies, consents and preferences
- Right to be forgotten, to information, pause
- 28:25 Global preference center with map
Emails
- 35:10 Respect the constraints of the different email clients
- 36:22 Insert beautiful photos
- 37:29 Customize emails with Marketo tokens, segmentations, and dynamic behavioral banners