MERLIN / LEONARD
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MERLIN / LEONARD

Your challenges

    Our expertise

    • Marketing Automation
    • ABM
    • Vision & Strategy
    • Applied B2B AI

    Academy

    • Preparation for the Marketo Certified Professional examination
    • Preparation for the Marketo Certified Expert examination
    • Marketo First Steps self-paced
    • Marketo Essentials self-paced
    • Marketo Essentials instructor-led online
    • Marketo Advanced self-paced
    Qualiopiprocessus certifiéRÉPUBLIQUE FRANÇAISE

    The quality certification has been issued for the following category of action: training actions.

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    ABM

    ABM

    Every resource about ABM.

    6 resources

    Browse all resources →
    ABMBeginner

    Oct 22, 2025·5 min·Demandbase
    ABMBeginner

    Oct 22, 2025·5 min·Demandbase
    ABMBeginner

    Oct 7, 2025·30 min
    ABMBeginner

    Sep 8, 2025·10 min·Demandbase
    ABMIntermediate

    Jul 16, 2025·40 min
    ABMIntermediate

    Jun 25, 2025·50 min
    Qualification Score: prioritizing the right accounts with AIVideo5 min
    Qualification Score: prioritizing the right accounts with AI
    Build your Target Account ListVideo5 min
    Build your Target Account List
    Why your MQLs aren’t good enough (and how to make the switch to ABM)Virtual roundtable30 min
    Why your MQLs aren’t good enough (and how to make the switch to ABM)
    2025: Why Your Lead Gen Strategy Is No Longer Enough (and How Account-Based Marketing Can Restart Your Growth)Post
    2025: Why Your Lead Gen Strategy Is No Longer Enough (and How Account-Based Marketing Can Restart Your Growth)
    Successful ABx POC: practical features, steps and tacticsVirtual roundtable
    Successful ABx POC: practical features, steps and tactics
    Which Martech stack to choose for your ABx strategy?Virtual roundtable50 min
    Which Martech stack to choose for your ABx strategy?