B2B marketing: activate a winning strategy combining automation, ABM and technological innovation.

Merlin/Leonard supports marketing teams in executing their strategy, accelerating their time-to-market, and leveraging modern marketing automation and ABM platforms (Paminga, Marketo, Demandbase).

They trust us

Your challenges

Generate qualified leads and sales meetings

Are your campaigns generating traffic but too few real leads? Let's move on to engaging, targeted customer journeys, from first click to appointment.

From volume to value: move from a lead-based logic to an account-based approach

Are your lead generation efforts not translating into business? It's time to focus your resources on the right accounts, at the right time.

Digital marketing: understanding changes and convincing management

The rules of marketing have changed: fewer clicks, more buyer autonomy. We help you formalize and sell this strategic shift internally.

Our expertise

Vision & Strategy

Take a step back and build a strategy tailored to the new rules of B2B marketing.

Seminar, diagnosis, strategic discussion or design of your ABM strategy: we'll help you set a clear, actionable vision.

Marketing Automation avec Paminga et Marketo

Accelerate the execution of your marketing strategy.

We design and deploy simple, reliable marketing automation tools that are suited to teamwork, using Paminga or Marketo depending on your context.

Account-Based GTM with Demandbase

Move from volume logic to a key account-oriented strategy with Demandbase

Targeting, orchestration, intent signals, personalization: we support you at every stage of your ABM strategy.

Lead Generation with AI and Automation

Explore the opportunities offered by AI to detect intentions, segment or trigger actions automatically.

We work with you to design agile scenarios, augmented by AI, to generate more relevant leads with less effort.

Solution Partner DemandBase Specialist
Bronze Solution Partner Marketo Engage Specialist

The right technology, serving marketing execution

Don’t be constrained in your strategy!

Technology should not hinder marketing creativity.

It should enable teams to quickly execute their ideas, test, adjust, and work together without unnecessary complexity.

We select and deploy platforms that accelerate execution, structure teamwork, and adapt to your operational reality.

What they say about us...

Merlin/Leonard carried out more than 100 Marketing Automation and ABM projects since its creation with satisfied customers who continue to trust us.

...and why they say so!

At Merlin/Leonard, we are very attached to our customers, their progress towards the different levels of digital maturity and their success. Our philosophy is to support each of you towards total autonomy, especially on your Marketo and Demandbase platforms.

  • EMPATHY

    We put ourselves in our customers' shoes

  • COMMITMENT

    We fight for our customers

  • SUCCESS

    We always find a solution for our customers

  • AUTONOMY

    We empower our clients

Educate yourself for free!

From the most affordable to the most expert content, in all formats to pick up from: videos, articles, quizzes, infographics...

  • Paminga in practice: the foundations of a modern marketing automation platform (demo)

    Replay Webinars • 31 January 2026

    Marketing automation is a mature market. So are the promises. What makes the difference…

  • Centralize your Brand Identity with Brand Kits

    Videos • 9 January 2026

    Keeping brand consistency shouldn’t slow you down Logos, colors, fonts, buttons, form styles… Maintaining…

  • Web tracking: listening to your visitors to take better action

    Videos • 23 December 2025

    Web tracking as a marketing automation foundation In marketing automation, everything starts with listening….