Build your Marketo expertise with a certified consultant in three days, and reinforce your learning with the online version for 90 days; for beginners and intermediate users.
Price for the 1st person, 50% discount from the 2nd person.
Terms of access: access to training from the day following confirmation of registration, depending on the availability of the instructor
Pack Marketo Advanced Instructor-led + Self-Paced
- Ideal for intermediate users
- A dedicated coach to accompany you and answer all your questions
- 172 videos of 7 hours in total with Sylvain Davril, the Marketo expert
- 29 exercises to practice the lessons
- 33 quizzes to lock in your understanding
- In-Depth Guide for the Email Program Template and A/B Testing
- Step-by-step guide to your event, nurturing and advanced nurturing program
- A final evaluation
- Qualiopi pack to finance your training (OPCO)!
- No prerequisites to access the training
Do you have people with disabilities among the participants?
Please contact us to set up the procedure to allow participation in the best conditions.
Training Objectives
You will deepen the notions covered in the First Steps and the Essentials, with the best tips and tricks from our experts.
You will practice by creating program templates that you can easily clone later to save time.
Workshops are designed to get you working in Marketo from the simplest to the most advanced campaign.
These campaigns, once completed, will be both models and production campaigns for the newsletter, events and your nurturing scenarios…
Our methodology is based on short videos, showing a feature, an exercise to do on your side to practice and a quick quiz to validate that you have assimilated the concept presented.
Campaigns created during the workshops
- Email campaign + A/B testing (Newsletter or prospecting campaign)
- Event / Webinar
- Nurturing and Advanced Nurturing
Reports will be created in each campaign.
And much more for successful marketing:
- The best examples of screenplays in Merlin/Leonard
- Sylvain’s tips
- Step-by-step guides to successful campaigns
- and answers to all your questions by our experts!
This course should be of particular interest to you if…
- You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
- You will be managing Marketo for your team and need to know the solution at your fingertips
- You must create and make available marketing campaign templates for other departments or subsidiaries
This training is not open to marketing agencies and consultants.
It is recommended to have previously completed the Marketo Essentials training to be able to take the Marketo Advanced training.
Save 15% by choosing now the Marketo First Step + Essentials + Advanced Pack in video with instructor + 90-day online access
What our clients say
Trained on the job by my colleagues, I was using Marketo without really understanding how it worked. The Marketo Essentials training course enabled me to fill this gap. I now have a good understanding of the specifics of each program, and can analyze the results of my campaigns more effectively. I can prepare my campaigns faster by following the method I've learned.
I appreciated being able to organize my time as I wished, at my own pace, and being able to come back to the videos. The coaching sessions with Vincent were very useful. He answered all my questions and pointed me in the right direction.
Marie-Hélène Pora
Customer Marketing Manager CEGOS
As a recent Marketo user, I was first trained in-house on the different graphic assets for emailing creation within a marketing department as a graphic designer, then I moved on to the automation side, and it was when I took this step that I turned to Merlin/Leonard's training courses.
I needed to follow a didactic training course run by professionals. The complete training course enabled me to go back over what I'd learned with a different eye, and also to discover new functionalities. It enabled me to broaden my field of action and validate my skills. I highly recommend Merlin/Leonard's training courses.
David De Sousa
Marketing Automation Specialist TD Synnex
Sylvain, who trained us, was able to adapt to our needs and existing knowledge and help us with both structural/organizational points and more technical/practical details. He gave us perspectives on more advanced marketing automation projects.
A clearer vision of the tool and more serene use after this training.
Charlette Gauthier
Marketing Manager HEC
Many thanks to Sylvain for his pedagogy, his passion for marketing automation and his patience. This training course has enabled me to become more autonomous with the Marketo tool, and to significantly reduce the time spent on it.
Déborah Pambi
Growth Marketing HEC
Sylvain gave us a clearer vision of the tool and its functionalities, and showed us just how far we can go in its day-to-day use. This training has also projected us towards more advanced uses in marketing automation, which we can't wait to put in place.
A big thank you to Sylvain for your pedagogy, your obvious passion for marketing automation and your patience.
Evelina Tetu
Senior Marketing Manager HEC
This training is essential to discover the functioning and the possibilities of Marketo. Vincent shows pedagogy and adapts to his audience, either to linger on sticking points or to accelerate the pace when you master certain marketing aspects. At the same time, I discovered a pragmatic working method that allows me to avoid many mistakes. I recommend Merlin/Leonard to any marketer who wants to learn how to use Marketo to achieve performance
Grégory Coste
Digital marketing consultant trainer Appwizer
As a B2B Marketing Ops specialist, I like to know what products my clients are using or could use. So I took the Marketo training offered by Merlin/Leonard. A big thank you to Sylvain for his pedagogy and his complete, well structured approach. Many exercises were proposed to us to take action and test our understanding. Exchanging with other participants also allowed new ideas to emerge and to share trends.
Béatrice Loriot
Marketing Ops Specialist Béautiful Number
Before embarking on this training course, I had no notion of Marketing Automation and even less of Marketo.
The Merlin/Leonard training course enabled me to explore the tool's initial functionalities, to discover the pillars of Marketing Automation and also to delve deeper into more complex subjects.
Thanks to Sylvain's pedagogy, the modules of this e-learning course are accessible to everyone, from beginners to more advanced users.
I was delighted to be able to take the Essentials and Advanced modules on my own.
The e-learning formula is interesting because it allows you to practice regularly and progress at your own pace whenever you have free time. I can't recommend Merlin/Leonard's self-paced training enough!
Julie Duhil
Junior Marketing Project Manager My Money Bank
Being fairly new to using Marketo, I followed the Merlin/Leonard self-paced training course. I started with the First Steps trainingn then Essentials, to finish with the Advanced.
These trainings are very well detailed and allow to appropriate ourselves the Marketo tool in a record time and understand its different uses.
The course makes us develop our skills and the exercises allow us to put the theory acquired into practice. Finally, Sylvain and Vincent were both very available when I had questions or comments which, again, is a real plus during e-learning training.
Michaël Detailleur
Lead Generation Marketer Generix Group
I use Marketo daily in my professional activity, and this training allowed me to better understand, integrate practices and tips to save time and optimize my use of Marketo.
I was able to progress at my own pace, the training is divided into modules composed of short theoretical videos, followed by quizzes, exercises to properly integrate each stage. It is therefore a very concrete training that allows you to understand and immediately apply the learning.
The coaching sessions also allow you to answer practical questions.
I recommend this training, whatever the level, to train concretely and at your own pace and to have immediate results.
Mariko De Frenne
Marketing Manager Abilways
Having never used the Marketo marketing automation tool before, I needed a comprehensive training course on the tool and its many features. As I already had some knowledge of another tool in my previous experience, I opted for a 100% digital training course, interspersed with videoconference sessions with an expert, available to go deeper into a subject or ask questions on certain points I was still confused about.
This training course was really very clear and rich, thanks in particular to the direct application in concrete examples of each function explained. What's more, the availability of the Merlin/Leonard team and the clarity of the explanations given enabled me to become autonomous with this tool very quickly and to be able to apply this training directly in my daily work.
I highly recommend this training course, and advise you to choose the most complete package to become completely at ease with the Marketo tool.
Marion Reynaud
Marketing Manager Coffreo
As a user of Marketo for a few years, some aspects of the solution were familiar to me, others much less so. Thanks to this certification preparation course, I was able to review all the functionalities and best practices in Marketing Automation. But above all, it allowed me to understand the subtleties of testing thanks to numerous practical exercises and pre-tests organized during these 3 days. I highly recommend this training if you want to be Marketo certified.
Laetitia Glet-Demery
Demand Generation Manager CrossKnowledge
Already a user of a marketing automation tool, I had specific questions about the blockages I had encountered. Sylvain being a user himself, we were able to talk about best practices. We discussed concrete cases and started creating my first campaigns together. Sylvain was able to adapt to our business issues, to my level of knowledge of marketing automation and to our priorities. More than an integrator, he acted as an advisor. With pedagogy, he guided me in my reflection on my past mistakes and on the possibilities offered by a marketing automation tool. Thank you Sylvain!
Véronique Serres
Digital Marketing Manager Infopro
Very good training from Vincent who adapted to our needs and allowed us to go even further!
Tanguy Nicolas
Inbound Marketing Project Manager Winbound
The Merlin/Leonard Essentials training proved to be indispensable to our on-boarding on the solution. Sylvain knew how to popularize and dedicate Marketo, which is very powerful but extremely complex, especially when it comes to setting up the tool. Sylvain allows us to save a precious time at each of his interventions and reassures us about our initiatives, before their implementation. Sylvain's dual marketing/technical skills are a real plus and we consider him more of a partner than an integrator. I can only recommend Merlin/Leonard if you are embarking on the Marketo adventure.
Natacha Parvez
Customer Marketing Manager Infopro Digital Leads
A big thank you to Sylvain for the Marketo Essentials training. A very well constructed two day course that covers many aspects: data model customization, data integration, building marketing assets and an end-to-end campaign... and more generally understanding the pillars of Marketo. Sylvain is an experienced integrator and trainer, expert in the Marketo solution and CRM systems but also extremely educational. Able to juggle business issues to the most technical subjects, all explained with simplicity!
Glwadys Rialland
Marketing Automation Specialist Adobe
Very satisfied with the proposed training, good advice, a trainer who listens. We had the time to deepen and personalize the training so that it meets our real needs. I highly recommend it!
Naowelle Tocchio-Paris
Marketing Assistant Trimble Solutions France
We followed the Advanced training during 4 days with Vincent. The content was clear, practical and tailored to the reality of our business. The benefits are immediate, both in terms of campaign programming and reporting. We highly recommend it!
Thomas Boykin
CRM and Marketing Automation Manager Agence France Presse
A satisfaction rate of 4.8/5 on average for participants to date (13/07/2023)
people have already completed the Advanced training to date (13/07/2023)
Our certified consultants
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Sylvain DavrilLeonard & Marketo ArchitectFor the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.
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Anne-Sophie MazurekCertified Senior Marketo ConsultantPassionate about marketing, strategy and CRM, Anne-Sophie is a qualified, dynamic and professional consultant with a wide range of skills from consulting to operations in marketing, strategy, customer relationship management, digital, events, project management and business development acquired during more than 10 years of experience within international premium brands in France and abroad.
Frequently Asked Questions
You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended. The training requires an basic knowledge of Marketo: we recommend that you have done the Marketo Essentials training before.
If you do not have access to a Marketo instance, do not hesitate to contact us
At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).
Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.
All our trainers are Marketo Certified Expert certified. They also have the particularity of being daily users of the tool as consultants, in addition to their training activity. They’ll gladly share their best tips and tricks for getting the most out of Marketo.