Discover Marketo at your own pace with the self-paced Marketo First Steps course! Price per person.
Terms of access: upon confirmation of registration
Marketo First Steps self-paced
Your first steps in Marketo with a first hands-on exercise
- Ideal for beginners
- 45 videos of 60 minutes in total with Sylvain Davril, the French Marketo Expert
- 19 exercises to practice the theory learned
- 21 quizzes to validate your learning
- A step by step guide to create an Emailing Program
- A final quiz to confirm your learned skills!
- No prerequisites to access the training
49€
A satisfaction rate of 4.9/5 on average for participants to date (13/07/2023)
+10
people have already completed the First Steps training to date (13/07/2023)
Training Objectives
You are discovering Marketo and its email program. You will make your first email, your first targeting, and your first sending.
Well done! At the end of this training, you will be able to send your emailing campaigns and measure your results.
Our methodology is based on short videos, showing a feature, an exercise to do on your side to practice and a quick quiz to validate that you have assimilated the concept presented.
Basic concepts of Marketo
- Discover the platform and log in
- Navigate effectively in Marketo
- Improve in productivity by correctly arranging and naming folders and programs
- Understanding the terminologies used
- Understanding the notion of Program in Marketo
Send your first email with Marketo
- Create an initial targeting by importing a contact file
- Create your first email from the templates provided by Marketo
- Setting up the program to send your first email
- Monitor your results with reporting
This course should be of particular interest to you if…
- You want to touch Marketo with a quick training, to determine if you shoud be more invested in the use of the tool
- You want to see or review the fundamentals of the Emailing program and its reporting
- You will need to clone and configure campaigns in Marketo based on templates, this is the right way to start! You will continue behind with Marketo Essentials
- You want to become autonomous in Marketo and create your Marketing initiatives from A to Z! This is also the right way to start, then you will continue with Marketo Essentials and Marketo Advanced which will deepen all the subjects.
Access our Marketo First Steps training now!
Only 49€ per person!
Take your first steps on Marketo - Detailed training plan
The creation of a Marketo Program
- Getting a handle on the different concepts: programs and their different types, smart campaigns, resources
- The crucial notion of Channel: the sub-type of program that allows you to set your custom steps within the program
- The creation of the Program and its naming standard and cloning
- Introduction to how the Email Program works, the different views and its settings
Final Evaluation
- 20 questions to validate your learning
The folders
- Discover the importance of folders in organizing your campaigns and how to create, edit, move or delete them
- Understand why a folder and program naming standard will benefit you in the long run and example
Access to Marketo
- How to simply log in to Marketo.
Introduction
- The prerequisites and objectives of the training: discover Marketo and send your first email!
The sending
- Understand how to schedule an email to be sent
The email
- How to create an email in Marketo from a template and understand the email editor
- Knowing what can be done with the sender, and the subject of the email
- Playing with modules to create your custom email
- Add links and CTAs, set footer and other properties
- Approve, test, send
The targeting
- Introduction and Creation of a Static List
- Creating and importing your first contact file into Marketo; best practices for successful import
- Defining a view to display the data that is important to you
- Build your first targeting with a smart list
The reporting
- Analyzing the results of the emailing in the dashboard
- Understanding a person's activity log
What our customers say...
Trained on the job by my colleagues, I was using Marketo without really understanding how it worked. The Marketo Essentials training course enabled me to fill this gap. I now have a good understanding of the specifics of each program, and can analyze the results of my campaigns more effectively. I can prepare my campaigns faster by following the method I've learned.
I appreciated being able to organize my time as I wished, at my own pace, and being able to come back to the videos. The coaching sessions with Vincent were very useful. He answered all my questions and pointed me in the right direction.
Marie-Hélène Pora
Customer Marketing Manager CEGOS
As a recent Marketo user, I was first trained in-house on the different graphic assets for emailing creation within a marketing department as a graphic designer, then I moved on to the automation side, and it was when I took this step that I turned to Merlin/Leonard's training courses.
I needed to follow a didactic training course run by professionals. The complete training course enabled me to go back over what I'd learned with a different eye, and also to discover new functionalities. It enabled me to broaden my field of action and validate my skills. I highly recommend Merlin/Leonard's training courses.
David De Sousa
Marketing Automation Specialist TD Synnex
Before embarking on this training course, I had no notion of Marketing Automation and even less of Marketo.
The Merlin/Leonard training course enabled me to explore the tool's initial functionalities, to discover the pillars of Marketing Automation and also to delve deeper into more complex subjects.
Thanks to Sylvain's pedagogy, the modules of this e-learning course are accessible to everyone, from beginners to more advanced users.
I was delighted to be able to take the Essentials and Advanced modules on my own.
The e-learning formula is interesting because it allows you to practice regularly and progress at your own pace whenever you have free time. I can't recommend Merlin/Leonard's self-paced training enough!
Julie Duhil
Junior Marketing Project Manager My Money Bank
Being fairly new to using Marketo, I followed the Merlin/Leonard self-paced training course. I started with the First Steps trainingn then Essentials, to finish with the Advanced.
These trainings are very well detailed and allow to appropriate ourselves the Marketo tool in a record time and understand its different uses.
The course makes us develop our skills and the exercises allow us to put the theory acquired into practice. Finally, Sylvain and Vincent were both very available when I had questions or comments which, again, is a real plus during e-learning training.
Michaël Detailleur
Lead Generation Marketer Generix Group
I use Marketo daily in my professional activity, and this training allowed me to better understand, integrate practices and tips to save time and optimize my use of Marketo.
I was able to progress at my own pace, the training is divided into modules composed of short theoretical videos, followed by quizzes, exercises to properly integrate each stage. It is therefore a very concrete training that allows you to understand and immediately apply the learning.
The coaching sessions also allow you to answer practical questions.
I recommend this training, whatever the level, to train concretely and at your own pace and to have immediate results.
Mariko De Frenne
Marketing Manager Abilways
Having never used the Marketo marketing automation tool before, I needed a comprehensive training course on the tool and its many features. As I already had some knowledge of another tool in my previous experience, I opted for a 100% digital training course, interspersed with videoconference sessions with an expert, available to go deeper into a subject or ask questions on certain points I was still confused about.
This training course was really very clear and rich, thanks in particular to the direct application in concrete examples of each function explained. What's more, the availability of the Merlin/Leonard team and the clarity of the explanations given enabled me to become autonomous with this tool very quickly and to be able to apply this training directly in my daily work.
I highly recommend this training course, and advise you to choose the most complete package to become completely at ease with the Marketo tool.
Marion Reynaud
Marketing Manager Coffreo
Do you have people with disabilities among the participants?
Please contact us to set up the procedure to allow participation in the best conditions.
Frequently Asked Questions
You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended. Marketo First Steps training requires no prior knowledge of Marketo.
If you do not have access to a Marketo instance, do not hesitate to contact us.
At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).
Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.