This training is essential to discover the functioning and the possibilities of Marketo. Vincent shows pedagogy and adapts to his audience, either to linger on sticking points or to accelerate the pace when you master certain marketing aspects. At the same time, I discovered a pragmatic working method that allows me to avoid many mistakes. I recommend Merlin/Leonard to any marketer who wants to learn how to use Marketo to achieve performance
As a B2B Marketing Ops specialist, I like to know what products my clients are using or could use. So I took the Marketo training offered by Merlin/Leonard. A big thank you to Sylvain for his pedagogy and his complete, well structured approach. Many exercises were proposed to us to take action and test our understanding. Exchanging with other participants also allowed new ideas to emerge and to share trends.
Before embarking on this training, I had no knowledge of Marketing Automation and even less of Marketo.
The Merlin Léonard training allowed me to explore the first functionalities of the tool, to discover the pillars of Marketing Automation and also to deepen more complex subjects.
Thanks to Sylvain’s pedagogy, the modules of this e-learning course are accessible to everyone and are aimed at both beginners and more advanced levels.
I was delighted to train independently on the Essentials and Advanced modules.
The e-learning formula is interesting because it allows you to practice regularly and to progress at your own pace as soon as you have free time on your hands. I can only recommend the self-paced training of Merlin Léonard!
Being fairly new to using Marketo, I followed the Merlin/Leonard self-paced training course. I started with the First Steps trainingn then Essentials, to finish with the Advanced. These trainings are very well detailed and allow to appropriate ourselves the Marketo tool in a record time and understand its different uses. The course makes us develop our skills and the exercises allow us to put the theory acquired into practice. Finally, Sylvain and Vincent were both very available when I had questions or comments which, again, is a real plus during e-learning training.
Mariko De Frenne
I use marketo daily in my professional activity, and this training allowed me to better understand, integrate practices and tips to save time and optimize my use of marketo.
I was able to progress at my own pace, the training is divided into modules composed of short theoretical videos, followed by quizzes, exercises to properly integrate each stage. It is therefore a very concrete training that allows you to understand and immediately apply the learning.
The coaching sessions also allow you to answer practical questions.
I recommend this training, whatever the level, to train concretely and at your own pace and to have immediate results.
Having never used the Marketo Marketing automation tool before, I needed a thorough training on the tool and its many features. Having already some knowledge of another tool in my previous experiences, I opted for a 100% self-paced training, interspersed with videoconference sessions with an expert, available to deepen a subject or to ask questions on certain points that still confused me. This training was very clear and rich, thanks in particular to the direct application in concrete exercices of each functionality explained. In addition, the availability of the Merlin&Leonard team and the clarity of the explanations given allowed me to be very quickly autonomous on this tool and to be able to apply this training directly in my daily work. I therefore highly recommend this training and advise you to choose the most complete formula in order to become completely comfortable with the Marketo tool.
As a user of Marketo for a few years, some aspects of the solution were familiar to me, others much less so. Thanks to this certification preparation course, I was able to review all the functionalities and best practices in Marketing Automation. But above all, it allowed me to understand the subtleties of testing thanks to numerous practical exercises and pre-tests organized during these 3 days. I highly recommend this training if you want to be Marketo certified.
Already a user of a marketing automation tool, I had specific questions about the blockages I had encountered. Sylvain being a user himself, we were able to talk about best practices. We discussed concrete cases and started creating my first campaigns together. Sylvain was able to adapt to our business issues, to my level of knowledge of marketing automation and to our priorities. More than an integrator, he acted as an advisor. With pedagogy, he guided me in my reflection on my past mistakes and on the possibilities offered by a marketing automation tool. Thank you Sylvain!
Very good training from Vincent who adapted to our needs and allowed us to go even further!
The Merlin/Leonard Essentials training proved to be indispensable to our on-boarding on the solution. Sylvain knew how to popularize and dedicate Marketo, which is very powerful but extremely complex, especially when it comes to setting up the tool. Sylvain allows us to save a precious time at each of his interventions and reassures us about our initiatives, before their implementation. Sylvain’s dual marketing/technical skills are a real plus and we consider him more of a partner than an integrator. I can only recommend Merlin/Leonard if you are embarking on the Marketo adventure.
A big thank you to Sylvain for the Marketo Essentials training. A very well constructed two day course that covers many aspects: data model customization, data integration, building marketing assets and an end-to-end campaign… and more generally understanding the pillars of Marketo. Sylvain is an experienced integrator and trainer, expert in the Marketo solution and CRM systems but also extremely educational. Able to juggle business issues to the most technical subjects, all explained with simplicity!
Very satisfied with the proposed training, good advice, a trainer who listens. We had the time to deepen and personalize the training so that it meets our real needs. I highly recommend it!