B2B marketing has changed

Your buyers no longer fill in your forms.
They want to find out for themselves.
And they won't raise their hand until they're convinced.

➡️ Take a step back, align your teams, and build a marketing strategy that matches the new rules of B2B.

1. 🎓 Seminar : “The State of the Art in B2B Digital Marketing”

Get a head start by identifying the major trends in modern B2B marketing

Why the approaches of the 2010s no longer work
What are the 8 pillars of modern B2B marketing
How to align your organization with these new levers

🟣 For whom: Executive committee, CMOs, marketing managers
🟣 Format: 2h visio or face-to-face
🟣 Objective: Lay the foundations for a change in strategic posture

I discover the new trends in B2B marketing

2. 🤝 Strategic discussion with a Digital Marketing expert

Take a step back, validate your intuitions, prioritize your actions.
A flexible, confidential format for:

Challenge your ideas or doubts
Co-construct a coherent vision of your B2B marketing
Identify quick wins and structural worksites

🟣 For whom: CMO, marketing management, digital
🟣 Format: 1h30 session
🟣 Objective: break out of vagueness, isolation or strategic paralysis

I chat with an expert

3. 🔄 Building your Lead Management strategy

From attention to conversion: structure your revenue generation journey.
We support you in :

Map the key passage points (MQL, SQL, SAL, etc.)
Implement a true SLA logic between marketing and sales
Defining the right content, the right scoring, the right indicators

🟣 For whom: acquisition, CRM, growth managers
🟣 Format: short scoping mission + workshops
🟣 Objective: avoid leakage between funnel stages, improve conversion

I build my Lead Management strategy

4. 🏰 Building your Account-Based GTM strategy

Put your strategic accounts at the center of your Go-to-Market.
This offer enables you to:

Identify accounts to target based on their potential and signals of intent
Align marketing, sales and CS around a common plan
Structure governance, rituals, campaigns and metrics

🟣 For whom: B2B mid-market and enterprise organizations
🟣 Format: strategic framing mission
🟣 Objective: maximize commercial impact on a limited number of high-value accounts

I build my ABM strategy