Marketo Advanced

General conditions of the training 1 Quiz

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Introduction 5 Topics

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001 – Training objectives

003 – Prerequisites

004 – Training materials

005 – Training principles

006 – Coaching Sessions

Advanced presentation of Marketo 27 Topics | 10 Quizzes

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010 – Why using Miro in addition to Marketo

014 – Advanced Navigation – Introduction

015 – Advanced navigation – Linking instances together for easy switch

016 – Test your knowledge

017 – Advanced Navigation – Linking instances together to exchange programs

018 – Test your knowledge

019 – Advanced Navigation – View the Marketo program library

020 – Test your knowledge

021 – Advanced navigation – Subscribe to notifications

022 – Exercise

023 – Test your knowledge

024 – Advanced Navigation – Local search and global search

025 – Test your knowledge

026 – Advanced navigation – Audit trail

027 – Test your knowledge

028 – Advanced navigation – To go further > Marketo tip on Web Perso

028bis – Test your knowledge

029 – What is Marketo ABM ? (course not yet available, coming soon)

030 – Test your knowledge (test pas encore disponible, arrive bientôt)

033 – Advanced navigation – Going further > Setting up an effective naming convention

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Database – Persons and fields 17 Topics | 8 Quizzes

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051 – Important fields in Marketo

052 – Test your knowledge

054 – Test your knowledge

055 – Creating fields in Marketo

056 – Test your knowledge

057 – Blocking updates onto fields

058 – Exercise

059 – Test your knowledge

060 – Hiding fields

061 – Test your knowledge

062 – To go further > Marketo tip on Don’t get tangled up in creating Marketo fields

063 – Test your knowledge

064 – Going Further > Marketo tip on Finding the right information in Marketo

065 – Test your knowledge

066 – Manual action on a person

067 – Test your knowledge

Marketo Advanced Presentation – Coaching Session 1 Topic

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Marketo Advanced Presentation – Coaching Session 1: Questions and Answers

Email Program – Advanced 42 Topics | 8 Quizzes

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200 – Introducing the Emailing Program

201 – Test your knowledge

205 – Email Channel Verification

206 – Exercise

207 – Test your knowledge

210 – Creation of the Emailing Program

211 – Exercise

212 – Test your knowledge

215 – Target selection

216 – Exercise

220 – Preparing the email

221 – Exercise

230 – Preparation of Smart Campaigns for status advancement

231 – Test your knowledge

232 – Smart Campaigns for Status Advancement – Delivered

233 – Exercise

234 – Smart Campaigns for Status Advancement – Open

235 – Exercise

236 – Smart Campaigns for Status Advancement – Clicked

237 – Exercise

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Email Program – Advanced – Assessment 1 Quiz

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Email Program – Advanced – Coaching Session 1 Topic

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Advanced Email Program – Coaching Session #2: Questions and Answers

Email A/B Testing Program 19 Topics

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270 – Email A/B test preparation

272 – A/B testing on the email subject line

273 – Exercise

274 – A/B testing on whole emails

275 – Exercise

276 – A/B testing on sending time

277 – Exercise

280 – A/B testing on the sender

281 – Exercise

290 – Conducting the tests

291 – Exercise

295 – Analyzing the results during the test

296 – Analyzing the results after the test

297 – Exercise

300 – Calculation of optimal sample size

301 – Exercise

305 – Not sent emails : communication limits

310 – Not sent emails: Smart Campaigns security

311 – Forgot to activate flow campaigns

Email A/B Testing Program – Evaluation 1 Quiz

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Email A/B Testing Program – Coaching Session 1 Topic

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Email A/B Testing Program – Coaching Session #3: Questions and Answers

Event Program 55 Topics

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400 – Presentation of the Event Program

401 – Training materials

410 – Creating the Event Program

411 – Exercise

420 – Example of a real Targeting

425 – Creating a test list

426 – Exercise

430 – Analysis of a live M/L form

435 – Creating the form – Step 1

436 – Exercise

435 – Creating the form – Step 2

438 – Exercise

435 – Creating the form – Step 3

440 – Exercise

435 – Creating the form – Step 4

442 – Exercise

450 – Import of Templates and analysis of Marketo templates

451 – Exercise

460 – Analysis of the Merlin/Leonard Event template

470 – Creation of the registration LP

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Event Program – Evaluation 1 Quiz

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Event Program – Coaching Session 1 Topic

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Program Event – Coaching Session #4: Questions and Answers

Nurturing Program 41 Topics

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600 – Telling a story the French way, or the American way

601 – Training materials

605 – Examples of nurturing in Merlin/Leonard – Simple story

606 – Example 2 – Nurturing for Sales

607 – Example 3 – Post Boat Show Nurturing

608 – The “Nurture” channel

609 – Exercise

610 – Nurturing Program creation and options

611 – Exercise

612 – Creating subfolders

613 – Exercise

615 – Creating content streams and options

616 – Exercise

617 – Beware of these two traps

620 – Creating content emails

621 – Exercise

625 – Adding emails to content streams

626 – Exercise

630 – Smart Campaign to add people in Nurturing – Past event

631 – Exercise

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Nurturing Program – Assessment 1 Quiz

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Nurturing Program – Coaching Session 1 Topic

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Nurturing Program – Coaching Session #5: Questions and Answers

Advanced Nurturing Program 13 Topics

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700 – Introduction, why “advanced” nurturing?

710 – Presentation of an Advanced Nurturing Program

715 – Creation of a dedicated channel for Default email programs within nurturing

716 – Exercise

720 – Creating the EM-1-1 program and cloning the email

721- Exercise

725 – Creating of the email sending smart campaign

726 – Exercise

730 – Status Change Campaigns

731 – Exercise

735 – Inserting the program into the nurturing stream

736 – Exercise

740 – Conclusion

Advanced Nurturing Program – Assessment 1 Quiz

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Advanced Nurturing Program – Coaching Session 1 Topic

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Advanced Nurturing Program – Coaching Session #6: Questions and Answers

Marketo Advanced

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