Pack Marketo Essentials instructor-led + self-paced

The essential to start on Marketo

Learn about Marketo with a certified expert for two days and reinforce your learning with the self-paced version for 90 days, for beginners and intermediate users.
Price for the 1st person, 50% off from the 2nd person.

Access: 90 days for the on-demand version   Duration: 4 half-days (14 hours)   Difficulty: Beginner and intermediate

  • Ideal for beginners and Intermediates
  • A dedicated coach to accompany you and answer all your questions
  • 99 videos of 6 hours in total with Sylvain Davril, the French Marketo expert
  • 34 exercises to practice the previous lesson
  • 42 quizzes to lock in your understanding
  • A step-by-step guide to your gated content program
  • A final evaluation
  • Qualiopi pack to finance your training (OPCO)!

What you will learn

You take a guided tour of Marketo and the 4 main modules. You implement by creating your first portfolio download program. You will make your first emails, forms, landing pages; you create your first intelligent batch and trigger campaigns, your first targeting, and your first sending.

Good game ! At the end of this training, you will be able to put your value-added content online and start collecting leads!

Our methodology is based on alternating explanations of the fundamentals of Marketo, practical exercises and validation with the instructor.

Basic concepts of Marketo

  • All the secrets of the Marketo interface to make your navigation easier
  • Understand the notion of People and keep a quality database in the Database module
  • Build static and dynamic lists for your targeting
  • Easily create your email, form and landing page templates easily from the Design Studio
  • Automate your marketing campaigns through Marketo programs and understand the importance of Channels to replicate your marketing plan
  • Track your results with the Analytics module for precise reporting of your performance and the ROI generated by each action

Create a gated content program

  • Getting started with building your brochure download program
  • Test and validate proper operation with a Marketo certified expert
  • Monitor your results with reporting
  • Learn all the best practices to make an easily clonable and reusable program

Optimize the cost of your training!

Merlin/Leonard is registered as a Qualiopi certified training organization.

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You will be especially interested in this course if…

You are a marketing manager, operational marketing manager, marketing project manager and you have just invested in the Marketo solution for your digital marketing.

  • You will use Marketo daily as part of your digital marketing activities
  • However, you find that creating new campaigns takes too much of your time
  • You want to have a library of templates to save time creating new programs
  • You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
  • Do you have a lot of questions that you would like to ask the specialists?

This training is not open to marketing agencies and consultants.

It is recommended to have previously completed the Marketo First Steps training to be able to take the Marketo Essentials training.

Discover the fundamentals of Marketo


Save 15% by choosing now the Marketo First Step + Essentials + Advanced Pack with instructor + 90 days self-paced access

What our clients say

Access our Marketo Essentials Pack with Instructor + On-demand Training Now

Only 1.895€per person !