Access Marketo Essentials self-paced training whenever you want ! For beginners and intermediate users, with assistance from certified experts. Price per person.
Terms of access: upon confirmation of registration
Marketo Essentials self-paced
The essentials for getting started with Marketo
- Ideal for beginners and intermediates
- 99 videos of 6 hours in total with Sylvain Davril, the French Marketo expert
- 34 exercises to practice the lessons
- 42 quizzes to lock in your understanding
- A step-by-step guide to your gated content program
- A final evaluation
- 4 coaching sessions
- Qualiopi pack to finance your training (French OPCO)!
- No prerequisites to access the training
545€
A satisfaction rate of 4.8/5 on average for participants to date (13/07/2023)
+100
people have already completed the Essentials training to date (13/07/2023)
Training Objectives
You take a guided tour of Marketo and the 4 main modules. You implement by creating your first gated content program. You will make your first emails, forms, landing pages; you create your first intelligent batch and trigger campaigns, your first targeting, and your first sending.
Good game ! At the end of this training, you will be able to put your value-added content online and start collecting leads!
Our methodology is based on alternating explanations of the fundamentals of Marketo, practical exercises and validation with the instructor.
Objectives :Basic concepts of Marketo
- All the secrets of the Marketo interface to make your navigation easier
- Understand the notion of People and keep a quality database in the Database module
- Build static and dynamic lists for your targeting
- Easily create your email, form and landing page templates easily from the Design Studio
- Automate your marketing campaigns through Marketo programs and understand the importance of Channels to replicate your marketing plan
- Track your results with the Analytics module for precise reporting of your performance and the ROI generated by each action
Putting it into practice : Create a gated content program
- Getting started with building your brochure download program
- Test and validate proper operation with a Marketo certified expert
- Monitor your results with reporting
- Learn all the best practices to make an easily clonable and reusable program
You will be especially interested in this course if…
You are a marketing manager, operational marketing manager, marketing project manager and you have just invested in the Marketo solution for your digital marketing.
- You will use Marketo daily as part of your digital marketing activities
- However, you find that creating new campaigns takes too much of your time
- You want to have a library of templates to save time creating new programs
- You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
- Do you have a lot of questions that you would like to ask the specialists?
This training is not open to marketing agencies and consultants.
It is recommended to have previously completed the Marketo First Steps training to be able to take the Marketo Essentials training.
Discover the fundamentals of Marketo - Detailed training plan
The prerequisites and objectives of the training
- Discover and navigate the platform and understand the terminologies used
- Understand the 4 main modules of Marketo
- Understand how a campaign works and create it
- Analyze lead activity
- Know where to find information
Marketing strategy and marketing automation
- Understanding how marketing automation fits into a modern marketing strategy
- The benefits of marketing automation
- Building your campaigns from start to finish to get the most out of Marketo
The different parts of Marketo
- Understanding the modules of Marketo
- Focus on the main bricks
- How to use the interface options: search, notifications, help...
The Persons
- What is a person in Marketo
- The different ways to create persons
- Finding information about the person in Marketo
- Reading a person's activity log
Lists
- Differences between static and smart lists
- How smart lists work
- Static and dynamic lists - Merlin/Leonard example
The Design Studio
- Discovering the main features: what's in the Design Studio?
- Working with creative resources
- Cloning a resource
- Drafting and approving
- Differences between Emails and Email Templates
- Customization with tokens
- Operational vs. non-operational emails
- Deliverability of emails
Images and files
- What files and images to store in Marketo?
- What are the limitations and constraints?
- Replacing an image without changing its URL
Forms
- How to create a form simply in Marketo
- Make your forms more acceptable with progressive profiling
- Making good use of all possible field types
- Adapt the form theme to fit your charter
- Integrate the form on the website or a Marketo LP
Landing Pages
- Different types of Marketo landing pages: free-form and guided
- Creating a Guided Landing Page from scratch
Coaching Session #1
- Ask all your questions to a certified consultant!
- Check your knowledge acquisition together
The programs
- Differences between a program and a smart campaign
- Discovering the 4 types of Marketo programs and their characteristics
- Link between Program Types and Channels
- Customize your campaign progression through channels
- Identifying your programs through variables for better reporting
- Differences between Person Status and Program Status
- Program Resources
- Saving time with tokens or tokens
- Indicating program costs to calculate ROI
Smart campaigns or smart campaigns
- General introduction and concept
- Mastering the difference between Batch vs. Trigger campaigns
- Focus on the smart list of the smart campaign: logical operators
- Reviewing the vastness of trigger and filter choices
- Chaining actions in Flow
- Analyzing the results of your smart campaign
Coaching Session #2
- Ask all your questions to a certified consultant!
- Check your knowledge acquisition together .
Exercise! Creating a content download program
- Introduction to the exercise
- Reminder on rpogram types and channels
- Creating the program
- Creating the lists (targeting)
- Creating images and files
- Creating the forms (downloading)
- Creation of landing pages (download, thank you)
- Email creation (invitation, reminder, notification)
- Creating smart campaigns (invitation, notification, status progress)
- Adding reports
- Testing
- Analyzing reports
Coaching Session #3&4
- Ask all your questions to a certified consultant!
- Check your knowledge acquisition together .
Final Evaluation
- 20 questions to validate your learning
-15%
Save 15% by choosing the Marketo First Step + Essentials + Advanced Pack self-paced now
What our clients say
Trained on the job by my colleagues, I was using Marketo without really understanding how it worked. The Marketo Essentials training course enabled me to fill this gap. I now have a good understanding of the specifics of each program, and can analyze the results of my campaigns more effectively. I can prepare my campaigns faster by following the method I've learned.
I appreciated being able to organize my time as I wished, at my own pace, and being able to come back to the videos. The coaching sessions with Vincent were very useful. He answered all my questions and pointed me in the right direction.
Marie-Hélène Pora
Customer Marketing Manager CEGOS
As a recent Marketo user, I was first trained in-house on the different graphic assets for emailing creation within a marketing department as a graphic designer, then I moved on to the automation side, and it was when I took this step that I turned to Merlin/Leonard's training courses.
I needed to follow a didactic training course run by professionals. The complete training course enabled me to go back over what I'd learned with a different eye, and also to discover new functionalities. It enabled me to broaden my field of action and validate my skills. I highly recommend Merlin/Leonard's training courses.
David De Sousa
Marketing Automation Specialist TD Synnex
Before embarking on this training course, I had no notion of Marketing Automation and even less of Marketo.
The Merlin/Leonard training course enabled me to explore the tool's initial functionalities, to discover the pillars of Marketing Automation and also to delve deeper into more complex subjects.
Thanks to Sylvain's pedagogy, the modules of this e-learning course are accessible to everyone, from beginners to more advanced users.
I was delighted to be able to take the Essentials and Advanced modules on my own.
The e-learning formula is interesting because it allows you to practice regularly and progress at your own pace whenever you have free time. I can't recommend Merlin/Leonard's self-paced training enough!
Julie Duhil
Junior Marketing Project Manager My Money Bank
Being fairly new to using Marketo, I followed the Merlin/Leonard self-paced training course. I started with the First Steps trainingn then Essentials, to finish with the Advanced.
These trainings are very well detailed and allow to appropriate ourselves the Marketo tool in a record time and understand its different uses.
The course makes us develop our skills and the exercises allow us to put the theory acquired into practice. Finally, Sylvain and Vincent were both very available when I had questions or comments which, again, is a real plus during e-learning training.
Michaël Detailleur
Lead Generation Marketer Generix Group
I use Marketo daily in my professional activity, and this training allowed me to better understand, integrate practices and tips to save time and optimize my use of Marketo.
I was able to progress at my own pace, the training is divided into modules composed of short theoretical videos, followed by quizzes, exercises to properly integrate each stage. It is therefore a very concrete training that allows you to understand and immediately apply the learning.
The coaching sessions also allow you to answer practical questions.
I recommend this training, whatever the level, to train concretely and at your own pace and to have immediate results.
Mariko De Frenne
Marketing Manager Abilways
Having never used the Marketo marketing automation tool before, I needed a comprehensive training course on the tool and its many features. As I already had some knowledge of another tool in my previous experience, I opted for a 100% digital training course, interspersed with videoconference sessions with an expert, available to go deeper into a subject or ask questions on certain points I was still confused about.
This training course was really very clear and rich, thanks in particular to the direct application in concrete examples of each function explained. What's more, the availability of the Merlin/Leonard team and the clarity of the explanations given enabled me to become autonomous with this tool very quickly and to be able to apply this training directly in my daily work.
I highly recommend this training course, and advise you to choose the most complete package to become completely at ease with the Marketo tool.
Marion Reynaud
Marketing Manager Coffreo
Our certified consultants
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Sylvain DavrilLeonard & Marketo ArchitectFor the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.
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Anne-Sophie MazurekCertified Senior Marketo ConsultantPassionate about marketing, strategy and CRM, Anne-Sophie is a qualified, dynamic and professional consultant with a wide range of skills from consulting to operations in marketing, strategy, customer relationship management, digital, events, project management and business development acquired during more than 10 years of experience within international premium brands in France and abroad.
Access our self-paced Marketo Essentials training now
Only 545€ per person!
Do you have people with disabilities among the participants?
Please contact us to set up the procedure to allow participation in the best conditions.
Frequently Asked Questions
You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended. The training does not requires any knowledge of Marketo, although we recommend that you have done the Marketo First Steps training before.
If you do not have access to a Marketo instance, do not hesitate to contact us
At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).
Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.
All our trainers are Marketo Certified Expert certified. They also have the particularity of being daily users of the tool as consultants, in addition to their training activity. They’ll gladly share their best tips and tricks for getting the most out of Marketo.